Mayor of Milan
Giuseppe Sala was born in Milan in 1958.
He has held various positions of responsibility in both the private and public sector, gaining important professional managerial experience.
In the private sector, he took leading roles in major companies, such as Pirelli and Telecom Italia.
From January 2009 until June 2010, he has served in the public sector as City Manager of the Municipality of Milan.
He was then appointed CEO of the company managing the Universal Exposition, Expo Milano 2015.
In 2013, he was appointed Commissioner of the Government for the Expo.
His love for Milan and his willingness to make it a fairer, more international and more attractive place led him to commit himself to politics. He was elected Mayor of Milan in June 2016.
Giuseppe Sala holds a Degree in Economics and Business Administration from Bocconi University. He is the author of the books Milano sull’acqua. Ieri, oggi, domani [Milan on the Water. Past, Present, Future] (2014); Milano e il Secolo delle Città [Milan and the Century of Cities] (2017) and Società: per Azioni [Shares in Society] (2020).
Global CMO Burger King
Fernando is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Under Fernando’s leadership, Burger King became Creative Marketer of the Year in Cannes 2017 and Creative Brand of the Year in Cannes 2019. Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).
Casey Neistat è una personalità, filmmaker, regista e vlogger di YouTube americano che è largamente considerato per aver elevato il genere del vlogging. Visto come un faro per i talenti nella comunità, ha fondato l’incubatore di creator, 368, per fornire risorse ai nuovi creator su YouTube. La sua partnership con Samsung ha portato a video di grande successo, tra cui “Human Flying Drone” e la loro campagna televisiva per gli Oscar, “The Rest Of Us”. L’anno scorso, Casey ha collaborato con YouTube per dirigere un Artist Spotlight documentario su Shawn Mendes, che ha ricevuto 8 milioni di visualizzazioni fino ad oggi.
Vice-President and Chief Creative Officer DLVBBDO andVice-President ADCI and Founder Premio Equal
Stefania Siani began her career in DDB as a copywriter. She continued in Ata De Martini & C., Red Cell and then in 1861 United where she was appointed Creative Director. Before the age of 30 she won the young creative competition three times.In 2008, at the age of 32, she became Executive Creative Director of DLV BBDO and Proximity BBDO. In September 2018 she was appointed Vice President and Chief Creative Officer.
Stefania is one of the most awarded Italian creatives, she has won national and international awards at the Italian and European Art Director’s Club, the D&AD, the New York Festival, Epica, Clio and Cannes.
In 2018 she was part of the Cannes Film Jury.
Stefania Siani is ADCI Vicepresident (Cannes representative in Italy) and founder of the Equal Prize, for gender equality in advertising.
Creative Director & CO-founder Eco-Age
Business Units Director Google
SVP & Chief Design Officer di PepsiCo
Mauro Porcini joined PepsiCo in 2012 as its first ever Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Lifewtr, bubly, Aquafina, Cheetos, Quaker, Mirinda, SunChips, amongst many others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media.
In the past several years Mauro has been recognized with a variety of honors and awards for his achievements in the fields of design and innovation.
Amongst them, in 2019 the President of the Italian Republic has recognized Mauro with the title of Cavaliere dell’Ordine della Stella d’Italia, an order of knighthood awarded for “extraordinary merits in the preservation and promotion of national prestige abroad, promoting friendly relations and co-operation with other countries and ties with Italy”. In the same year he received the Pentawards “Visionary Award” in London. In 2018 he was honored in New York City with the DrivenXDesign “Chairman’s Better Future Award”, given to those individuals that have led Expeditions to a Better Future, working over the last decade to make a difference in the world.
Since its creation PepsiCo’s Design function, led by Mauro, has been recognized with more than 1,000 design and innovation awards – in 7 years of projects – from several institutions around the world. Fortune included PepsiCo in their 2018 “Driven by Design” list, one of only two organizations in the Food and Beverage Industry.
Mauro’s work has been featured in several books on design and innovation in multiple regions of the world. Amongst others, “Creative Confidence” (by Tom Kelley and David Kelley), Jugaad Innovation (by Simon Ahuja, Navi Radjou, Jaydeep Prabhu), “Il Minimo Sostenibile” (by Gino Finizio) and “Vincere con le idee” (by Enzo Baglieri, Gabriella Lojacono).
Mauro sits on the Board of Directors of the Design Management Institute, on the Board of Directors of the Italy-America Chamber of Commerce, on the Board of Directors of La Scuola d’Italia in New York and on the advisory council of other design and art institutions. He currently lives and resides in New York City.
Musician, string arranger, composer and producer
Davide Rossi is a violinist and Grammy Award winning ‘one man orchestra’: string arranger, composer, conductor and record producer. He has worked, over the years, as either string arranger, record producer or performer, with artists such as Mau Mau, Casino Royale, Afterhours, Vinicio Capossela, The Killers, Neil Diamond, George Ezra, Frank Ocean, Coldplay, Goldfrapp, The Verve, Röyksopp, Alicia Keys, Siouxsie, Dido, Jon Hopkins, The Proclaimers, Chris Martin, Moby, Eros Ramazzotti, Zucchero, Rihanna, and Trentemøller amongst others. Rossi began playing music at the age of four and trained under the guidance of musicians such as Ivan Krivensky, Robert Fripp and Karlheinz Stockhausen. His sound became a signature of his productions and arrangements, thanks to his strong creative personality and the creative and innovative use of his violectra. He lives between Denmark and the USA.
Lorenzo Ostuni, alias Favij, is Italy’s most popular content creator, the only one to have more than five million subscribers on YouTube. His passion for videogaming has placed him over the years as among the benchmarks/reference points of the gaming sector. Today he continues to create gameplay, but enriches his editorial offering with slices of his life and original formats that wink at edutainment.
Executive Director Communication and Image Intesa Sanpaolo
Managing Director Wired Italia
Director of Wired Italia since June 2015, after having been appointed deputy director in 2013. He founded in 2004 media company Galileo Servizi Editoriali, a company dealing in the production and development of scientific content and of strategic consulting in the field of communication. He has written about science and technology for various newspapers, such as La Repubblica, Il Sole 24 Ore and L’Espresso. He taught New Media and Journalism at the universities of La Sapienza and Tor Vergata in Rome. From 2000 to 2002 he was one of the writers of the TV programmes Greed and 100%, two quiz shows produced by Pearson Television and Magnolia that aired on Rai Due and La7.
CEO Gruppo Vegè
Managing Director at Jellyfish
Gaetano Polignano has more than 15 years of experience in online Advertising and is now recognized as one of the leading Programmatic experts in Italy. The Manager has been responsible for Programmatic for Southern Europe in Hi-Media and Sales Director of the Demand Side Platform of Adform supporting the growth of the company until it became one of the most used DSP in our country. From 2014 to 2019 he was Country Manager of the data-driven specialist Tradelab and from january 2020 Gaetano is Managing Director of Jellyfish with the aim to support the local development of the company and make it the first Digital Partner for all the digital needs of the brands in our country.
SVP Marketing EMEA at Coca Cola Company
Walter Susini is VP of Marketing for Western Europe and SVP of Marketing EMEA. With more than 23 years of experience in building winning consumer brands across the world – both from a company and an advertising agency perspective, Walter is uniquely qualified to lead a substantive transformation of our marketing agenda and capabilities across our Business Units, and deliver on our promise of beverages for life. Walter has an extensive strategy and marketing background. He started in strategic planning with J. Walter Thompson in different markets around the world. Later, he joined Coca-Cola Latin America, where he was instrumental in building the global Coke Side of Life positioning, the global Fanta position and the Manifesto for the Revival of an Icon work on Coca-Cola trademark. Following his time in Coca-Cola, Walter has been an entrepreneur, founding his own branding & innovation company; led the global creative strategy, content & design function for Unilever as VP of Global Marketing; and was most recently President of two agencies in Brazil, owned by the Dentsu Aegis Network Group: McGarryBowen a full-service advertising agency, where he successfully repositioned the agency from a traditional model to a leader in digital advertising in that market, and LOV, a full digital agency with core expertise in digital consultancy and social media marketing. Walter is Italian, is married to Adriana and has two young daughters, Anita and Maria. He has lived in Italy, Japan, the UK, USA, Mexico, Argentina & Brazil. Walter is a creative thinker with a challenging point-of-view. His energy and enthusiasm is proving highly valuable in establishing a common vision for marketing.
Lorenzo Sassoli de Bianchi, founder and President of Valsoia, a leading company in health nutrition. Neurologist by training, he plays an active role in the company as well as in contemporary art, presiding over time several museum institutions, MAMbo, Museo Morandi and currently ICA Milano.
He is the author of a number of publications on modern and contemporary art, in particular on Chinese art. Knight of Labour, has chaired UPA, the Italian Association of Advertisers, since 2007.
He recently published the novel “The Red Moon”.
Serena Di Matteo
Head of Body, Skin and Oral Care Henkel
Global Head, Unskippable Labs YouTube
Ben runs the Unskippable Labs team at Google, which designs experiments to explore the future of advertising. He works with brands and their creative and media agencies to draw on the best of technology, media and storytelling. His work takes him inside most major global advertisers and the top advertising agencies, helping shape them for this digital/mobile age.
He came from Hill Holliday, where he worked on Dunkin’ Donuts, Johnson and Johnson and Major League Baseball. Prior to that, he was at Digitas, where he ran global loyalty for IHG, led campaigns for Holiday Inn, Samsung, and SAP, among many others, including providing the voice of the Aflac Duck in social media.
His past life includes being the Dean of Admissions at Bennington College, building a network of early stage venture funds, and publishing The Rope Eater, a novel, with Doubleday.
CEO of Piano B
Director, artistic director of events and founder of the Festival dell’Amore, in 1989 he founded Piano B, a communication agency. He creates special projects and events with his solid expertise in video production, event production and creative direction.
Since then he has designed and created more than 700 events for 200 international clients. He has received several industry awards, including the BEA Award for Best Creative Director 2019. Confusing ideas is his idea of creativity.
Alberto Dal Sasso
Consigliere Delegato di Nielsen Italia e Managing Director di Nielsen AdIntel Italia
Agency Partnership Manager Tik Tok
Chiara Crescini works as an Agency Partnership Manager at TikTok, supporting global and local agencies and brands in their growth through the definition of innovative marketing strategies. Previously, she worked at Google as an Agency Development Manager and in several startups in NY, China and Brazil. She graduated from Bocconi University with a MSc in International Management (CEMS at Tsinghua University in Beijing).
Creative Chairman TBWA\Worldwide
In 1983, John and his partners founded TBWA\Hunt\Lascaris. The agency lives by the mantra Life’s too short to be mediocre. It has won countless awards, including Agency of the Century in 2000, and Agency of the Decade in 2010, the same year that work for The Zimbabwean Newspaper also became the most awarded campaign of all time after sweeping the boards at Cannes, One Show, Clio’s, ADC and D&AD.
Proof that advertising can make the world a better place, John was intimately involved in Nelson Mandela’s first ANC election campaign in 1993. Although rather harrowing at the time, this unique moment in history ushered a battered South Africa into the warm light of democracy.
In 2003, John moved to TBWA’s New York headquarters to assume the role of Worldwide Creative Director. John became nothing less than a creative compass for the network and helped reshape the network to think less about ads and more about ideas.
Upon arriving in New York, John founded the TBWA Young Bloods program. Not to be confused with an internship, Young Bloods tracks the brightest creative talent as it almost overwhelms them with opportunity. In 2004, John began the “SWAT” initiative. This program ensures a global answer to the creative questions often asked by worldwide clients.
John returned to his native South Africa in 2006 to continue his Worldwide role from Johannesburg.
John has served as juror across every major industry awards show, including as President of the Cannes Film, Press & Outdoor Advertising Festival in 2005. He has also found time to write a number of television and theatre plays and books. He was named South African Playwright of the Year for Vid Alex, a play that condemned censorship during the apartheid years, and has also published a book, The Art of the Idea: And How It Can Change Your Life.
Critico d’arte e curatore
IF! Organising Committee, UNA President
Born in Milan in 1973, Emanuele has been working in communication since 1995. Starting out as copywriter, he rose to CEO and partner in several international agencies before setting up Now Available with two partners in 2008. It was Italy’s first agency of neutral advertising, and in 2014 became The Big Now. Part of the Dentsu Aegis Network since 2018, the creative agency of which Nenna is Co-Founder and CEO has this year become part of the international creative network macgarrybowen, award-winning global agency with headquarters in New York and 16 offices worldwide, and presents itself in the marketplace as The Big Now/mcgarrybown, with a new positioning and corporate identity. Nenna is currently President of UNA – Aziende della Comunicazione Unite – and Co-Founder of IF!. Lecturer at both NABA and IED in Milan, he is also author of “Creative 4Cast. A new solution for the future of advertising” (LID Publishing).
Senior Legal Counsel at Google
Chiara Garofoli joined Google in 2011 and is Senior Legal Counsel in the International Litigation Team. In her role she coordinates and helps define the international litigation strategy in a number of countries in EMEA and APAC. Chiara regularly works and supports other teams, including the EU Public Policy Team. She is co-leading the effort to spread #IamRemarkable in the legal sector in EMEA. Before Google she was a lawyer in private practice and worked for top-tier international law firms focusing on media, intellectual property and privacy. She graduated in Law from the University of Pavia and obtained a master degree from Cambridge University.
Co-Founder The Wicked 7 Project
Christian Sarkar is an artist, activist, consultant, and mentor – to individuals and institutions. He is the editor of The Marketing Journal, an online resource for marketing strategy. Sarkar is the co-author of Brand Activism: From Purpose to Action (Hoepli, 2020) with the “father of modern marketing” – Philip Kotler. He also collaborated with Kotler on Losing our Democracy, and with Michael Gordon on Inclusivity: Will America Find Its Soul Again? Sarkar is currently working with Kotler on an open-source design project to tackle the world’s most urgent problems: The Wicked7 Project (www.wicked7.org).
General Manager Deliveroo Italia
Matteo currently serves as general manager of Deliveroo’, the London based food delivery startup he launched in Italy in September 2015.
Over the past 4 years, Deliveroo has launched more than 170 cities and employees more than 200 people in Milan and Rome.
Before delivering pizzas, Matteo managed the 350k creatives part of the Zooppa online community, producing crowdsourced contents for the most important brands in Europe.
Matteo started his professional career in WPP in 2003 and launched VML, a US based digital agency part of WPP, in Italy in 2008, growing it from 0 to 4.5mio in revenue over 4 years.
Besides work, he enjoys doing keynote speeches for the most important brands and events in Italy and talking about startups.
He wrote a book “App Economy”, which is the first publication in Italy about the power of mobile based app economy
Julian Boulding is President of thenetworkone, which he co-founded in 2003.
Julian began his career in advertising sales, before working in independent agencies in London. In 1987, he joined the DMB&B Group, now part of Publicis, where he spent fourteen years in a succession of senior roles. While with DMB&B, he lived and worked in UK, Europe, Latin America and USA, co-ordinating international advertising campaigns for companies like Procter & Gamble, M&M Mars, Avon and Philips Electronics. From 1998 to 2001, he was President, International at N.W.Ayer, a DMB&B Group subsidiary.
In 2002, Julian left DMB&B group to found thenetworkone, now the world’s largest network of independent marketing and communications agencies, counting more than 200 active members and a further 1000 accredited agencies, in 109 countries worldwide including every major country in Asia.
thenetworkone provides marketing communications services from independent agencies, for a growing number of leading international marketing companies. Clients have included Alliance Boots, Bacardi, Dyson, Exxon Mobil, Johnson & Johnson, Lego, Lufthansa, Nokia, Prudential Asia, Rosetta Stone and Technogym.
thenetworkone also helps independent agencies develop their own business internationally, through providing international partners, resources and professional development programs.
Since 2006, thenetworkone has been the co-publisher, with Campaign magazine in London, of “The World’s Leading Independent Agencies”.
In 2012, Julian co-started the Independent PR Firms Forum at the Global PR Summit; in 2016, “The Indie Summit”, the first Global Conference for independent agencies of all marketing and communications disciplines; and in 2017 the Indie Awards, the first global awards for independent agencies, judged by independent agencies. In 2020 thenetworkone has adapted to the ‘new normal’ caused by the global pandemic, launching an acclaimed series of Wednesday Webinars and the first digital version of the Indie Forum, held during Cannes week.
A member of The Marketing Society since 2006, a Director since 2011 and now an elected Fellow, Board Member and Honorary Treasurer, he is closely involved with the Society’s international relations and expansion into India, Hong Kong, Singapore, UAE, USA and other new markets. He is also a Freeman of the Worshipful Company of Marketors, in the City of London.
Julian is a regular speaker at global and regional industry events including the Cannes Festival of Creativity, Spikes Asia, AdAsia, Adfest, the ICCO Global Summit and the Holmes Global PR Summit in Washington DC. In December 2019 he was be the leading international keynote speaker at the 2019 ECI (Entrepreneurship, Creativity and Innovation) Festival in Shanghai, China.
Julian is a graduate of Cambridge University in UK.
Founder & co-CCO Fancy New York
Katie came to New York for a New Year’s Eve party and never left. She loves the excitement born out of big ideas. Especially ideas like founding Fancy with her long-time creative partner, Erica Fite, in 2011 after working her way in, up, and around the big-name, blue-chip agency world. Fancy is driven to elevate what’s important to women by breaking taboos and moving the cultural needle. Highlights include launching category-creating beauty device Iluminage by appealing to women’s intelligence instead of insecurity, creating a video about childbirth in Haiti for Health Equity International with a nearly 100% female crew, and normalizing the conversation around women’s sexual pleasure for adult retail chain Lion’s Den.
Katie received a BA in Psychology from Kenyon College, and a Copywriting degree from Portfolio Center. She continues to be fascinated by what makes people tick, particularly her husband and two teenagers in NYC.
President DDB Colombia
Current President and CCO of DDB Colombia. Some months ago, before he arrives to DDB, he was the Chief Creative Officer of Ogilvy Latin America, member of the Ogilvy Worldwide Creative Council and Global Creative Leader for The Coca Cola Company account. During the last 14 years at Ogilvy, he was also the VP Creative of the operation in Colombia, Creative Regional Director of Kimberly Clark for Huggies, Creative Director for Pfizer Latin America and Leader of Global Projects for Milo Nestlé brand.
In the last 2 years as CCO of the network in Latin America, he has led the process that led Ogilvy Latam to be the Most Innovative Network in the World according to Cannes Lions 2018, Latin American Network of the Year at Cannes Lions 2019 and also to be the Best Latin American Network in One Show, D&AD, Clio and Crema, the ranking that adds up all the most important global and regional festivals including Effie Awards. He also won with his office, Ogilvy Colombia, the Grand Prix in Product Design in Cannes 2018 and The Grand Clio in 2019.
He has been recognized for 9 consecutive years between 2010 and 2018 as the Best Creative Director of Colombia and one of the 10 Best Creative Directors of Latin América according to El Ojo de Iberoamérica and has been highlighted by Forbes as one of the 101 brightest minds in advertising world.
” Hi, mi name is Luis”
This is the most famous opening phrase on YouTube Italy.
Luis Sal (21years old) is the most appreciated creator by the public and required by brands. channel
With 1.5 million subscribers, he made videos that have reached over 5 million.
In addition, Luis has made several brand collaborations, the most recent with Lavazza where he travelled around the world discovering the local breakfast.
Recently he has created a podcast with the singer Fedez. They had hosted world class guests, from Logan Paul to the starred chef Bruno Barbieri. link to the channel
A book, a tv series on Amazon and even a song.
And everything started from a small bar where the owner fired Luis, accusing him of having a “poor personality”.
IF! Organising Committee
Alessandra is an university professor in Event Management for the Mimec Masters course at Bocconi University and consultant for marketing, communication and events production. She has twenty years’ experience in the design and production of online and offline campaigns. She has worked with leading brands investing in communication and with the major ad agencies. General Manager and Co-founder of IF!, Alessandra is a member of the board of ADCI Servizi and works with both profit and non-profit organisations.
Media Manager at Fater
Stefania started her career in Fater (Joint venture P&G and Angelini group) working in marketing of Pampers / Lines / Tampaxbrands. She moved to P&G Geneva for a “design marketing” assignment for Fem care Europe products. Back to Fater she continued her experience in marketing and since 2017 she has been dealing with Media management, first only for international markets and then, from 2019 for all brands Fater Ita/International.
Her passionate and positive side emerges in her work and she strongly believes that happy people can make a difference.
In addition to being a passionate manager of Communication / media and brand strategy, she dedicates her free time to clown-therapy and theater. One of her latest performances is a monologue on discriminatory languages for women.
Head of Format & Factual at Mediaset RTI
In Mediaset since 1993, where he started as Marketing analyst and then in charge of new productions at Canale5, the flagship channel of the group. In 1999, he was appointed Head of the Format Department. Since 2013, he has also been in charge of Factual Entertainment and Documentaries. He is a lecturer at Università Cattolica del Sacro Cuore in Milano, where he teaches “Creative processes for the media industry” and “Television formats”. Fabrizio Battocchio has written many essays on communication pragmatics, television production, formats and genres.
People Manager at Google
Giulia Gallo started at Google in 2014 in Poland and now works as a People Manager based in Dublin. She completed her Bachelor degree in Business at the University of Durham (UK) and a Master in International Business with the ESCP Europe in Berlin (Germany) and the University of Xiamen (China). She leads a team of Product Specialists that support our biggest advertisers with everything related to Search in Google Ads, while her direct team is based in Europe, the wider team is spread across the globe, allowing us to serve our clients at best. Giulia is passionate about empowering others and she is actively involved in Google activities linked to Diversity, Equity and Inclusion, such as #IamRemarkable.
CCO Publicis Spain
Eduardo Marques is the CCO at Publicis Spain. He’s one of the creative forces behind Burger King “Moldy Whopper”, “IKEA Real Life Series”, “Boost Your Voice,” UNICEF’s “Unfairy Tales”, Airbnb’s “Birdhouses”, Hellmann’s “Recipe Receipt”, and BK “Whopper Face”. His work has won 40 Lions, including three Grand Prix and a Titaniun Lion in Cannes. He ranked #1 CD position in 2012, and #5 in 2017, according to the Cannes Global Creativity Report. In his 25-year career, he has worked at agencies like 180LA, Pereira O´Dell SF, Ogilvy Brazil, DM9DDB, among others. He’s Brazilian, but don’t ask him to dance samba or play football. Ask him to prepare some Caipirinhas instead.
Managing Director UK HOTWIRE
Tara O‘Donnell, UK Managing Director at Hotwire, has over 25 years of consumer and corporate communications and marketing experience. She works with C-level executives to develop and drive communications and marketing strategies that support business goals. Prior to joining Hotwire, Tara was MD at Archetype (formally Text100) in the UK for five years and also launched and led Text100‘s North American Consumer Practice for 8 years. Before agency-life, Tara was in-house including a role as North American Corporate Communications lead for Samsung Electronics, playing a pivotal part in shaping Samsung‘s brand identity as a digital technology leader in the U.S., Canada and Mexico. She earned an MBA from Hagan School of Business, Iona College, NY.
IF! Organising Committee
Davide is currently working as Executive Creative Director at Publicis Milan, working on global brands and accounts such as Nescafé, Coca Cola, Kinder and Voltaren (GSK). Before he had a four-year experience as Group Creative Director at Leo Burnett on the global FCA account for the brands Fiat, Chrysler, Jeep and Dodge, both in Turin and Detroit. Previously he was in JWT Italy, where he has worked on many local and international clients (Indesit, Huggies, Shell and more). His work has been awarded at major international festivals including Cannes, D&AD, Clio, NY Festival, Epica and Eurobest. He has served as a juror in many festivals including two editions of the Cannes Lions, D&AD, Eurobest and ADCE. Former VP of the Italian Art Directors Club, he is currently board member of UNA (the association of Italian communication agencies). He is the creator and co-founder of IF!, Italy’s most important festival of creativity.
IF! Organising Committee
Carla is Creative Partnership Manager at Google in Italy, managing the relationships with creatives teams across the industry ecosystem. Originally from Argentina, Carla brings more than 16 years of creative industry experience. She began her career in Wunderman as an Art Director for Unilever, Ford, Alitalia and Playstation. Then she joined Young & Rubicam where she enjoyed creating all kinds of materials for film launches for United International Pictures. Finally she joined Gruppo Roncaglia in 2007 and after working for brands such as Lexus, Bulgari, MAXXI and Save the Children she became Creative Director in 2012. Since then she has worked with multidisciplinary teams inspiring talents in creating innovative campaigns that allow brands to create lasting relationships with their customers, increasing their business. Some of these clients are: Mercedes-Benz, smart, Mastercard, Playstation, Volkswagen, Unieuro and Enel. She has been a jury member in various national and international awards such as Cannes Lions, eurobest, New York Festivals and others.
IF! Organising Committee
Born in Italy in a family with Middle East origins, I’ve always considered my internal melting pot the best lens to see how to make the people less distant. Following my studies in Montreal and Milan, I entered the advertising world in 2003, working for independent agencies, big networks (Publicis Groupe, WPP, Omnicom), and finally a main firm in consulting. I started as a copywriter, becoming a digital and content creator, and finally ECD. I’ve a long expertise in: automotive, food and beverage, banking, energy, luxury, personal care, tech, travel, media and entertainment. Honored with 70+ Italian and International awards, including two Grand Prix at ADCE in 2010 and ADCI in 2017, I was invited as a juror in Cannes, New York, South Korea and Italy. Co-author of 2 books: ‘’Tanto Copy, very content” and “L’insight, questo frainteso”. I now work now as an International Creative Consultant for organizations and startups, helping them to successfully impact on the business and society, through the best creative ideas, strategy and execution. I am also Coordinator of the Master in Creative Direction at IED – Istituto Europeo di Design, and Board Member of the Italian Art Directors Club with a specific program for Millennials and Gen Z.
IF! Organising Committee
Marianna Ghirlanda joined the BBDO group in September 2018 as CEO of DLV BBDO and Proximity Italia, after a long spell at Google, where from 2011 she was Head of Creative Partnerships at Google Italia, overseeing special projects and relations with creative agencies. Following a degree in architecture, specialising in ergonomics, and a master’s degree in marketing, she started out as a designer. In 2001 she entered the world of communication and spent ten years in creative agencies in Italy, the Netherlands and the UK.
Arianna De Leo
Head of Leadership Giving UNICEF Italy
Since 2015 Arianna De Leo is heading the Leadership Giving Area at UNICEF Italy, being in charge of corporate partnerships and CSR, philanthropy and the innovative finance programme.
Before joining UNICEF, she set up and led the TIDE Foundation – Technology and Innovation for Developing Economies, a corporate foundation of the venture capital firm TLcom Capital LLP. The Foundation aims at promoting the entrepreneurial ecosystem in Sub Saharan African countries by delivering services and running projects on youth and women entrepreneurship, business incubation, technology and innovation. At TLcom Capital she also served as Director of Development Impact focusing on impact and ESG policies and metrics.
Previously, Arianna worked for 15 years as Director of Programs of an international NGO in Sub Saharan Africa, South East Asia and Central America and as a free-lance development consultant for International Organizations and NGOs.
Arianna studied Business Administration at LUISS University in Rome and has a Master in Development Economics and International Cooperation from Ferrara University.
CCO Publicis Central Eastern Europe & Romania
Jörg Riommi is an italo/german creative based in Bucharest, Romania. He’s currently Chief Creative Officer of Publicis Groupe Central and Eastern Europe, overseeing the output of the holding company’s creative brands agencies across 15 markets. He is also Chief Creative Officer of Publicis Groupe Romania and Global Creative Director on Jacobs coffee. Before joining Publicis Groupe CEE management, he led Publicis Bucharest (2014 to early 2020) making it #1 Agency in the CEE region at Golden Drum 2016 and previously worked for many years (2002 to 2014) for Saatchi&Saatchi – he was part of Saatchi Rome, S. Juan Puerto Rico, Bucharest, Frankfurt and Berlin, and a join creative for several network projects in Madrid, Amsterdam, Paris, Copenhagen, Geneve, Brussels, Milan, New York and more. Through the years, Jorg’s work gained more than 250 awards at major festivals such as D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Golden Drum, ADC. He also joined several international juries including Cannes 2017, Dubai Lynx 2018, London International Awards 2019 and One Show 2020. Most recently, he was part of the team behind Burger King’s Moldy Whopper, which contributed to making Publicis Bucharest #3 agency in the world at D&AD 2020 and #4 at One Show 2020.
Partner and Global Chief Creative Officer, DAVID
Chosen by AdWeek as one of most creative people in the world in 2018, Pancho was appointed Partner and Global Chief Creative Officer of DAVID after a successful past with LOLA MullenLowe and only a month of starting his own agency, MAD. In his first year leading the company, DAVID Miami was named Agency of the Year both at the One Show and the D&AD, and the newly opened DAVID Madrid became the most awarded agency in Spain too. In recent years, he also helped his previous agency LOLA become four times Best Agency in Latin America and be the 9th most awarded agency in the world in the last edition of Cannes Lions. During his career, he has led the work for popular brands like Burger King, Magnum, Budweiser, Scrabble and created the most talked about campaign during the last world cup in Russia, Hidden Flag. Awarded his first gold lion as a trainee, at age 22, Pancho totals over 50, adding 450 awards and 29 Grand Prix from some of the most recognized festivals in the world, including the Effies, D&AD, One Show, Clio, amongst others. Most recently, he was named Creative of the Year in Latin America by El Ojo de Iberoamérica and member of Ogilvy’s Creative Council.
Music Consultant at Operà Music S.r.l
Francesco Menegat is a music consultant at Operà Music, a music production powerhouse based in Milan, Turin and London, where he is in charge of creative searches, licensing and the organisation of music publishing and a production music catalogue. Having worked for almost a decade in the role he has estensive knowledge and experience in the use of music for the moving image, in particular in the advertising field. He is a co-founder and director at Black Wire Music Ltd, a UK based music publisher, and its imprint label Minimum Records, specialised on video game soundtrack releases on vinyl.
Chief Communication Officer at Ferrari
Jane Reeve is Chief Communication Officer of Ferrari since May 2019.
Her career has spanned a range of senior management and Board positions in international communication groups including TBWA, Wunderman, Interbrand, RMG Connect (which she headed up as CEO in 2003 until 2010) and J. Walter Thompson Italy, where she was Chairman and CEO from 2010 until 2013.
In January 2014 she was appointed as first ever CEO of the Italian Fashion Council (Camera Nazionale della Moda Italiana) until September 2015. From 2016 until April 2019 Reeve was appointed Regional Director Europe & Chairman of J. Walter Thompson Italy. She has fulfilled many institutional roles in the Italian industry: Italian representative for the European Federation of Sales Promotion; a jury member of Cannes Direct and Eurobest Direct & Integrated Awards; representative for AssoComunicazione (Italian communications association) at the European Advertising Council Association.
Reeve holds a degree in English Language and Literature at Oxford University.
Partner & Trainer at Mindscapes
Ravid is a structured creative thinking trainer in the field of brand communications, working with numerous advertising agencies and brands around the world. He is a former advertising professional with 14 years of experience in both strategic planning and creative development roles. He is a frequent keynote speaker and trainer at international marketing conferences and advertising festivals, including recurring appearances at the prestigious Cannes Lions festival and at IF!.
Product Marketing Manager di Google
Cristina Malaspina is a business professional with extensive international experience and expertise in marketing and music. Currently covering a Product Marketing role for Google Italy, Cristina is in charge of leading Google’s Digital Responsibility efforts, driving brand equity and reputation to position Google as a loved brand among Italian users and institutions. As a side job, Cristina is an affirmed DJ and producer with international experience from the major music destinations in the world. Prior to joining Google, Cristina completed a master degree in Media and Communications at the London School of Economics and worked at Apple, Nest and in music publishing, covering a variety of international roles.Cristina is also highly involved in Diversity & inclusions initiatives at Google and beyond; she is an #IamRemarkable facilitator, a member of the Parents at Google voluntary organization and is also a member of the shesaid.so Parenthood committee.
Video Creative Lead Google
He took his first steps in the world of television when he was just 20 as a programme editor/copy editor/copywriter. He discovered a universe, and his future profession. He attended the Luchino Visconti Civic School of Cinema, and during his studies he made a programme that then aired for two seasons on Rai5 and a documentary for Sky Arte “Actors or Pirates/Corsairs”. In 2013, after completing his studies, he created the YouTube Zootropio channel with several colleagues. Their first video “Fourteen Stereotypes in Football” exceeded a million views in just its first week, From then on he devoted his time to YouTube Zootropio, which in just over three years produced over forty branded content videos and commercials for cinema and television. In 2015 he made his first short film “Silent Love”, which today boasts more than ten million views worldwide.
Most recently he has worked with Roberto Saviano in creating the writer’s YouTube channel. Since 2018 he has been at Google as video creative lead supporting brands and agencies.
CEO at KIWI
He began his professional career in digital marketing in 2001, as consultant and freelancer up to 2007, then as entrepreneur. He immediately got involved in mobile marketing, then in e-commerce and smart logistics, and was one of the first to understand the coming digital transformation in communication. In 2013 he founded KIWI, and today he is CEO. He is also Chief Strategy Officer at United Group Holding and CEO at Flu, an innovative start-up that deals with influencer marketing.
Psychologist and author of #Egophonia, gli smartphone fra noi e la vita (Hoepli). She worked in a digital startup as CRM director and then in 2017 she founded Smart Break, a project that promotes a conscious use of technology. She consult and coach corporations to build a digital culture next to media spread. In 2019 she receives the certification by the first international course in “Consciously Digital coaching” and enters the international community of professionals operating in the digital wellbeing space.
Co-founder & CEO at Digital Dictionary
PhD specialized in performance measurement systems. Today, as a co-founder and CEO of Digital Dictionary, he is applying his competencies in the digital marketing and communication industry, to design solutions promoted to support firms in facing the challenges of digital transformation.
Adjunct Professor in Planning and Control and in Digital Communications Management at the Catholic University of Milan.
Vice President of International Advertising Association Italy Chapter, board member of the global council for education.
Author of several publications, both books and scientific articles.
Specialties: performance measurement, digital strategy, digital marketing, inbound marketing, sales, communication.
He started working for Great Place to Work® in 2010 by broadening the analysis of the organizational climate to the theme of corporate sustainability. Since 2012, Alessandro has been Partner and CEO of Great Place to Work Italia, since 2016 he has been sitting on the Leadership Council of GPTW worldwide. He worked at the Institute of Strategy of Bocconi University and at the Foundation for the Diffusion of Corporate Social Responsibility (I-CSR). He had experience as an organizational consultant at Accenture and EY. He has a degree in Political Economy from Bocconi and an Executive MBA from SDA Bocconi.
Group Account Director We Are Social
Over ten years of experience in advertising in international networks, leading local and global clients businesses.
He joined We Are Social in 2015, where he’s responsible for major clients relations – Barilla, Nestlé, Campari Group among several others – contributing to the agency’s business growth. Leading a team of client services, he oversees all strategic and creative outputs. Since 2018, he’s also in charge of the development of the agency’s own production outlet We Are Social Studios.
Chief Creative Officer Gruppo TBWA\Italia
Since January 2020 he has been Chief Creative Officer of the TBWA Italia Group, with responsibility for all the Group’s companies, offices and creative departments: TBWA, Integer and Digital in Milan and Rome. Since July 2020 he has also been CEO of the Bolt division, the Group’s content factory.
Until May 2019 he was Creative and Marketing Senior Director and headed Discovery Creative Italy, the creative factory of the Discovery Italia group, in charge of all the promotional/marketing and PR activities of the group’s channels while also supporting the special initiatives of the Discovery Media dealership. He joined the Discovery Channel Group in June 2017 as Brand and Creative Senior Director.
His career began in 1996/1997 as external collaborator for La Gazzetta di Parma daily newspaper; from 1997 to 2000 he was a freelance copywriter and content provider; between 2001 and 2007 he copywrited for DLVBBDO, later moving to DDB as Senior Copywriter. In July 2008 he joined Armando Testa as Creative Vice-Director. In 2010 he joined TBWA\Italy as Executive Creative Director of the Milan branch.
In 2011 he founded First Floor Under, the digital publishing house and event space of the TBWA\Italy Group.
He has been Vice-President of ADCI and is one of the founders of IF! Italians Festival. He works with a number of academies and universities as a lecturer in content marketing and advertising, and is scientific coordinator of the Master in Content Design & Creation in TAG
(Talent Garden Innovation School).
He boasts numerous prizes and shortlists at major Italian and foreign ad festivals, including Cannes Lions, Epica and ADCI. He is a two-time winner of Young Lions. He has also been jury member in Italy and abroad.
He is a surfer and a passionate sportsman, and has played tennis and skied at competitive level.
He is married, with two children, a dog and a black cat.
Managing Director Youmark
Monica Lazzarotto. I was born on 10th July, but I can’t quite remember the year… (1964). In 2007, Cecilia Ungania and I founded www.youmark.it, which I run. What is it? It started out as a video-magazine (and I would say without exaggeration that we were the first – videos weren’t yet a must), today we consider ourselves a place where we give form and substance in words and images to the value that agencies, brands, venues, cities, people, production companies, etc. know how to create, with their vision and their work. Our passion is creativity, in all its declinations. Our plus is the human spirit. And we never stop. Since January, we’ve launched new thematic channels, starting with health. Having said that… where were we? Ah, yes, before youmark, I had very varied work experience. I worked on daily broadcasts such as Borsa Oggi (Telelombardia) and TuttoBorsa (Telecampione), but I’ve also sold advertising space, I gave accounting a try, I’ve done technical analysis of currency trends, and lots more. I graduated in Economics from Cà Foscari (Ve). I adore stories. Especially good ones.
Eni S.p.A Head of Start Up Acceleration & Head of Brand Communication
A expert in brand communication, Mattia Voltaggio looks after Eni’s relations with the COTEC Foundation for Innovation. He has developed Open Innovation initiatives (vertical hackathons and call4ideas) during principal events of the sector, namely Maker Faire Rome, Singularity University Summit and Campus Party. Since 2020 he has been Head of Startup Acceleration for JOULE (Eni’s School for Business) and coordinates processes of incubation, acceleration and business development.
Content Creator Tik Tok
My name is Martina, I’m 22 and I love striped t-shirts. I live near the town of Varese and I study Linguistic Mediation in Milan. My main passion is acting, as it allows me to do something I love, which is to take breaks from myself to impersonate someone else. Empathy is the trait that I believe best characterises me. It comes easily to me to understand how people feel and I find I am rarely wrong!
Luca Della Dora
Innovation Director We Are Social
After graduating he started his agency experience in JWT, TBWA and, in 2010, We Are Social, with responsibilities over the Strategy department first, and Editorial later. Since 2016 he has led the Innovation team, working in synergy with the Tech and Creative departments. He has worked with the majority of the agency’s key clients, among which Barilla, BMW, Campari, Juventus Lavazza, Netflix, Samsung and Vodafone.
Group Executive Creative Director
Gina has been Group Executive Creative Director of TBWA\Italy since 2017.
She started her advertising career in 1996 as copywriter at Young & Rubicam. In 1998 she moved to DDB and in 2000 to TBWA\Italy, where she became Creative Director in 2008.
Since 2012, Gina has guided the creative vision of Eni, the principal client of the TBWA Group, for which she also held the role of European Creative Director for the Eni Gas & Power division.
She has been Creative Director of TBWA\Rome (2015-2017) and Creative Director on the McDonald’s account (2008-2001).
In addition to Eni and Mcdonald’s, other brands for which she has worked, and continues to do so, are Findomestic, Pfeizer, Nissan, Feltrinelli, PlayStation, Alitalia, Vespa, Piaggio, Henkel, Barilla, Kraft, Pirelli and VW.
In 2018 she was on the Shortlist Jury, for the Direct category, at Cannes Lions, and in the Radio category Jury at the Lisbon International Advertising Festival.
Awards: ADCI, D&AD UK, NC Award, shortlists at Cannes
Matteo Bruno aka Cane Secco
Matteo Bruno, known on the web as Cane Secco, opened his Youtube’s channel in 2007, when he was 16.
He has started to get addicted to videomaking since childhood and in YouTube he found the opportunity to experiment and explore videomaking world in order to engage a lot of users.
In short time he became a role model for the videomaking’s digital sector.
In 2011 he has been one of the creators of the web series: “Freaks! The Series”, a national trend that in two months of series’release made 8 mil views.
In 2014 he founded “Slim Dogs Production”, a videoproduction company specialized in digital content creation.
Executive Creative Director We Are Social
I started my career working in advertising and then I was passionate about new and alternative media, discovering that the most exciting thing was mixing everything together. I joined We Are Social in 2016. I had the pleasure to work with important brands from different business sectors, such as Barilla, BMW, Ceres, Netflix, Lavazza, Vodafone, Samsung, FCA and so on. In addition to the great satisfaction of being awarded in the most important advertising festivals, both at Italian and international level: Cannes Lions, D&AD, New York Festival, Clio, and Art Directors Club Italiano among others.
Community Manager at Tik Tok
Adriano Galdieri works as a Community Manager at TikTok, taking care of the community management of public figures, launching creator partnerships, and supporting the content strategy. He previously worked in different business niches, building several communities within various startups and launched his own cloud-based linguistic intermediation platform.
Owner & Co Founder presso Pirates of Production srl
Samantha Garofalo (Turin, 1981) born and raised in Turin, graduated in Literature and Philosophy, specialising in Sciences of Cultural Heritage.
She has always worked in the world of events. When she was very young she worked as a hostess to financially support her studies, then held jobs in several companies that organised public events. In 2009 she joined the “Turin European Youth Capital” project, where in 2010 she came across the production of MTV Days, with which she remained for five editions. In those same years she worked as DJ at a national level, later becoming manager of Motel Connection for three years. During this period, from 2012 to today, she has covered the role of Project Manager for the major event agencies in Italy and in 2017 founded the event production company Pirates of Production, with her two partners Mario Corte and Stefano Frea.
Head of Design The Zoo
Author, Speaker and Creative Director
Patrick Collister has been Creative Director of Ogilvy EMEA, Creative Director of EHS Brann Europe, a non-executive director of independent digital agency Profero and most recently, he led Google’s creative think-tank, The Zoo.
He’s a rare creative leader who is equally at home in the traditional and digital worlds of communications, never afraid to tackle difficult questions about the relationship between creativity and business.
Bauli in Piazza’ Press Offic
Managing Director Touchpoint
Andrea Crocioni was born in Milan on the 19th of November 1977. He graduated from high school in scientific studies and was awarded a degree in Contemporary History at the University of Milan in 2003. He began his career as a journalist in 2003 and became a professional journalist at the “Pubblicità “Italia” magazine in 2008. In the same year, he joined the “Brand Portal” advertising group as a press office manager. In 2010 he rejoined the editorial staff of the “Pubblicità Italia” magazine. He was appointed editorial staff coordinator of “Today Pubblicità Italia” in 2013 . He was appointed editor-in-chief at “Pubblicità Italia” and “Today Pubblicità Italia” in 2017. In April 2019 he was one of the founders of the Oltre La Media Group, the publishing house of “Touchpoint Today” and “Touchpoint Magazine”. These are two magazines dedicated to the world of business innovation and creativity. He is the Director of both magazines.
LEONE is an award winning director and photographer and lives in Milan. He is represented by the international production company STINK films.
In 2010 he founded his own production company based in Milan, named K48. In 2016 he became publisher and partner of C41 Magazine.
He graduated in Science of communication under the guidance of the Professor Gianni Canova, well-known film critic. He started working as a journalist and photographer in the fields of cinema and music, for relevant national and international media of the Mondadori group. His passion for the film and music brought him soon to direct his first music videos and commercials. He did also many short films, winning the Torino Film Festival in 2016, with “Tram Stories” within the category Short Films. He joined the editorial group, Conde Nast, as the creative director of important branded and native content for Vogue, GQ, and other fashion and lifestyle magazines. LEONE: “An ordinary life makes an extraordinary story”
Saturnino (Ascoli Piceno, 1969) is considered by most respected critics to be one of the world’s best bass players. Both a cult figure and popular author at the same time, Saturnino made his debut as a soloist in 1995 with Testa di basso, an album which showed his great compositional skill and eclecticism. Despite alternating bass, drums and guitar, he proved that his exceptional technical mastery is never an end in itself. The album received considerable acclaim from critics and audiences, and the prestigious American label Verve included it in its catalogue, as its only Italian artist. That same year Verve invited him to perform at its official presentation in Italy at the Propaganda in Milan, together with Chris Botti and Gary Thomas. Testa di basso however was not Saturnino’s first recording. His collaboration as bass player and co-writer with Lorenzo Jonavotti dates back to 1991. He and Jovanotti have made eight albums together, including a double live.
His other CDs as a soloist are: Zelig (1996), the live SaTOURnino (1997), Clima (2000). Versatile instrumentalist capable of tackling any style, Saturnino blends influences deriving from a culture marked by classical music studies (he began studying violin at the age of five) and a passion for funk, jazz, rock and hip hop.
Though his music inclines to contamination, it never makes references to other musicians. Saturnino has his own concept of musical nomadism, in which the artist moves freely across territories of music that have already been travelled by others. He never repeats himself and always uses his creativity to put together new ensembles capable of expressing new musical identities.
A significant moment in Saturnino’s musical and personal history was his 1991 meeting with Lorenzo Jovanotti, where the synergy between them led to the writing of songs that achieved success, such as L’ombelico del mondo, Io No, Credo Positivo and Save me.
Furthermore, it is Saturnino’s bass that provides the powerful rhythmic base of Il mio nome è mai più, a track recorded by Pierò Pelù, Jovanotti and Ligabue in 1999, in aid of Emergency and which, with over six hundred thousand copies sold, represents one of the most successful singles of the last decade.
CEO Ipsos Italia
Forty-five years of age, he began his professional career over 20 years ago in London, where he first worked as researcher at Ferrero UK and later as market analyst at Gartner Group. He returned to Italy in early 2000 to work on a dotcom startup, before moving to Nielsen Bases in 2003 to oversee with innovation. Here he held positions of increasing responsibility, leading to running the Italian and Spanish divisions of Bases. He joined Ipsos in 2013 to head the InnoQuest division, leader in evaluating and maximising the potential of new products and services. During the course of 2017, he took over the Marketing division. Since January 2018 he has been CEO of Ipsos in Italy.
Dj, promoter, produttore
Head of Entertainment - The Story Lab-Dentsu
With almost 20 years of experience in TV partnerships, media partnerships, digital content projects and events, Paola’s true passion is premium entertainment content that attracts audiences to every existing platform. With strong skills in the production of TV content, during her career Paola has worked in different Companies that have allowed her to broaden her skills both in the creative ideation and in the contents execution. Paola launched The Story Lab in Italy in 2015, becoming lead in charge for the development, drive and execution of the Italian business of The Story Lab to provide premium content solutions related to entertainment through storytelling. Paola also has a strong international experience at the lead of the Italian business unit part of a Global Network and experience in the Entertainment Industry from the pitch phase to broadcasters and producers, to content strategy, design and project management, development, accounting, executive production and distribution.
CEO e Founder di Pulse Films
Thomas Benski is the BAFTA and Grammy Award-nominated producer, CEO and founder of Pulse Films. Since launching the company in 2005 with Marisa Clifford his co-founder, Benski has led the company’s evolution into a multi-disciplinary, award-winning global studio producing feature films, TV series, music videos, commercials and branded content. With Pulse Films offices in London, Los Angeles, New York, Paris, Berlin and Milan, Benski is responsible for the studio’s worldwide creative and strategic development, as well as lead producing specific projects and overseeing output from the company’s scripted motion picture and TV divisions.
Benski oversees an award-winning film team producing narrative and documentary feature films that are redefining in their approach, working with the world’s best emerging and established filmmakers and actors. He produced the 2020 award-winning MOGUL MOWGLI; Tribeca Film Festival hit XY CHELSEA; and Spike Jonze-directed BEASTIE BOYS STORY.
Produttore e regista
Producer and filmmaker, active in the field since 2003, Francesco Zippel has produced many shows for Rai and also for International networks such as NBC Universal, Fox, CBS, Sky.
He’s also been working for directors as Wes Anderson with whom he has served as casting director on the short film Castello Cavalcanti and documentarian and second unit filmmaker on the feature film The Grand Budapest Hotel and William Friedkin with whom he’s been line producer on The Devil and Father Amorth. His documentary Friedkin Uncut, in competition at the 2018 Venice Film Festival, has won the Nastro d’Argento as best documentary on film of the year and has been finalist at David di Donatello, other than been released worldwide. In 2020 has directed and produced for Sky Arts Fantastic Mr Fellini – Interview with Wes Anderson.
He’s on the board of the Rome Film Festival and Accademia Nazionale d’Arte Drammatica.
He has a film company, Quoiat Films, specialized on documentaries and docu-series.
Marketing Manager at AB Inbev
Daniele is a marketing professional and business manager at AB Inbev, with an international background. AB Inbev is the world leading brewing company, and one of the top FMCG companies in the world. Daniele started his career in Vodafone Group in London and then moved to Procter & Gamble marketing team, first in Paris and then in Dubai. He worked within the Prestige product division, where he then became Regional Brand Manager for Hugo Boss Fragrances for Middle East and Africa region as of 2015. In 2017 he moves to AB Inbev, leading the development of the brand Leffe for Europe and Middle East zone from Brussels HQ and in 2019 he becomes Marketing manager for Italy handling Corona, Leffe and Budweiser beer brands.
Youtuber canale TheLioner
Alessia Iacometti is one of the two faces of the entertainment and gaming channel “TheLioner”. With her singular brand of humour, Alessia has achieved extraordinary popularity. She set out on her career out of passion and was able to transform what she loved doing into a fulltime profession. Totally engaged in the whole panorama of Female Gaming, Alessia is committed to firmly establishing the genre, giving confidence to girls who videogame and encouraging them to be themselves. Passionate about action films and positivity, her mantra is “Armed with a sincere smile, you can win many battles!”
Secretary-General IAP - Istituto Autodisciplina Pubblicitaria
WPP Global Creative Director
Managing Director Continental Europe GOLIN
With 20 years of experience in marketing and communication, of which over ten in management positions, Hortensia is Managing Director, continental Europe, Golin and is in charge with running the agency’s continental network and helping grow Golin’s offices across the region: Belgrade, Bucharest, Dubai, Hamburg, Istanbul, Madrid, Milan, Moscow, Paris, Riga, Stockholm.
A keen promoter of creativity, Hortensia has been a jury of competitions such as ADC*ro, Balkan Communication Festival, Effie Romania, Eurobest, Latvian Art Directors’ Club Festival or Romanian PR Award. She has also invested pro bono time in educational and industry efforts, being an elected member in the International Advisory Board of WU Executive Academy, the Effie Organization Committee or the International Advertising Association Board of Directors.
She is also a Vice-President, Creative Services of Lowe Group Romania, in which capacity she coordinates the activities of the group’s Public Relations, Creative, and Experiential operations.
Holding a degree in Foreign Languages from the University of Bucharest, Hortensia is also a graduate of an Executive MBA from WU Executive Academy, Vienna University of Economics & Business, of Carlson School of Management, University of Minnesota and of the Chartered Institute of Public Relations, London.
Vice Presidente UNA
Raised in the world of technology, Andrea found in communication the perfect laboratory to create and apply innovative and visionary methodologies. Former President and CEO of Ketchum Italia, later Omnicom PR Group, he is now Chief Innovation Officer in the SEC Newgate group. Andrea strongly believes that working in synergy and sharing knowledge can accelerate the growth of the whole Italian system. In fact, he was one of the founders of PrHub, the Italian PR association group now part of UNA, of which he is Vice President.
Communication Manager Base Milano
Giulia Capodieci works in content, digital strategies and audience development in the cultural sector.
She graduated in Cultural Heritage and Communications and took her first steps managing the digital channels of Meet the Media Guru and collaborating with Digifest Toronto, Fondazione Fiera, Forum Unesco, Lombardy Regional government, and Milan City Council, as well as working with a range of online and print publications (Abitare, Hystrio, Spam, Zero, Mentelocale.it and Milanoweekend.it).
In 2015 she channeled her brand identity and communications strategy skills into devising the urban exploration project, Wonder Way.
Since 2016 she has been Communications Manager at the creative hub Base Milano, where she has come up with numerous editorial projects including the bi-monthly BASE posterzine, the Wunderkit
interview series – in connection with the artistic residency scheme for illustrators – featuring creative professionals, and VicinoVicino, the Instagram takeover format.
Out of passion and professional curiosity, she has taken part in international courses on Audience Development and recently completed a Master’s in Botany and Social Innovation, coordinated by
Her personal motto is “think off the beaten track, but stay on course”.
Chief Brand Officer BASE
Pino’s career began in Canada in the early 1980’s at the Humber College of Applied Arts in Toronto. Equipped with the tools to commence his creative journey, Pino headed south to California to take on the role of editor of Los Angeles lifestyle magazine BLA.
Following the European distribution trail of his publication, Pino found himself back on Italian soil with the Lowe Group in the 1990’s, commencing a rapid trajectory from Junior Copywriter to Creative Director in only 7 years.
From 1998 to 2001, he was Creative Director at DLV BBDO Italy before ultimately becoming European Creative Director in 2001.
In 2002 Pino began a dynamic and much awarded partnership with Roberto Battaglia in Red Cell (WPP) as Executive Creative Director. In 2006 the creative duo founded one of the most successful agencies in Italy, 1861 United. In 2010 he took on the role of President & CEO. 1861 United ultimately merged with Grey Italy in 2014.
In 2017 Pino heads up the organization as the Executive President of Grey Italy having overseen an impressive and diverse range of clients including Amplifon, Alfa Romeo, Banca Intesa, BMW, Campari, Fater, Findus, GSK, Ikea, MTV, P&G, Regina, Sky, Superga, Vodafone, Vogue/Condé Nast, Volvo and Yamaha.
In terms of creative recognition Pino’s achievements include Cannes Lions, Clio Awards, Grand Prix Epica Award, and Grand Prix ADCI to name a few.
Pino is also a Professor in the most qualified University and international School of Marketing and Communication.
His most recent assignment is as Chief Brand Officer of the BASE Milano cultural center.
Member of the Board of Directors di LifeGate Media spa, LifeGate Consulting srl, LifeGate Energy srl
President of LifeGate Consulting and Media
EMEA, Ogilvy Consulting. University Degree in Economics, postgraduate courses in finance and management, Guerino started his career in Engineering and Construction, working for an international group where he held Clevel positions for many years. A passionate expert in contemporary and visual arts, in 1994 he discovered new media and started “Hyphen Multimedia Creativity”, a real digital pioneer in the Italian market, working for brands, such as Interbrand, Harley Davidson, Canon, Agip Petroli, Siemens, Venice Biennale and many others.
Hyphen obtained such a very good reputation acting as creative and digital partner to the point that in 2001 it was acquired by Ogilvy and Guerino started a new exciting challenge becoming Managing Director of OgilvyOne and Ogilvy Interactive. In July 2005 Guerino was appointed Chairman and CEO of the Ogilvy & Mather Group Italy. During this time, Guerino led Ogilvy through years of innovation and transformation and worked on an extensive list of local and international brands such as American Express, Nestlé, Generali, Unicredit Bank, Ferrero. In November 2018 Guerino became Chairman of Ogilvy Italy and joined Ogilvy’s Consulting practice in EMEA, specialising in Digital Transformation Engagements.
Founder of Superbello
Fabrizio Parisi is the founder of SUPERBELLO. He has Como roots, but a Milanese soul. He graduated in Industrial Design at Politecnico of Milan. Grown professionally in several communication and video production studios, in 2010 he founded Kaizeen, a digital agency that became a partner of International Fashion and Finance brands. After five years and a solid double-digit increase, he preparared himself for the next challenge, SUPERBELLO. He believes in people collaboration and in the value of experimentation with new technologies, creating innovative projects with a creative and experience approach. He loves being free and surrounded by nature, running, traveling and his dream is to run the New York City Marathon no later than 40 years old!
D - Gruppo Sanpellegrino - Nestlé Waters Italy
47-year-old Milan-born Stefano Marini is the Chief Executive Officer of the Sanpellegrino Group, a leading company in the mineral water and soft drink sector. He has in-depth knowledge of the beverage sector, gained through a twenty-year career with the company, working in Italy and abroad.
Marini joined the Sanpellegrino Group in 1999 . Over the years he held roles of increasing responsibility before becoming Head of Generating Demand at Nestlé Waters in 2012. In this position, Stefano helped to define strategies for the region covering the UK, Spain, Germany, Switzerland, Poland, Greece, and Hungary, coordinating the marketing and sales teams across several European countries and managing the development of an international product portfolio .
In 2014, he returned to Italy to manage the Group’s domestic market business as Head of the Italian Business Unit. He held this role until 2018, when the Sanpellegrino Group appointed him Business Executive Officer of the International Business Unit, tasked with helping to further grow Made in Italy brand ambassadors S.Pellegrino and Acqua Panna, across more than 150 countries in which the company is present.
Presidente di ADC Group e portavoce del Club degli Eventi e #Italialive
Salvatore Sagone is founder and president of ADC Group, a media holding company. The group includes the communication news agencies ADVexpress and e20express, Nuova Comunicazione and e20 magazines, and the I Quaderni della Comunicazione reading series. In 2006 he launched the Best Event Awards, now acknowledged as the main international events award.
Salvatore also organizes other Awards and initiatives dedicated to the Italian communication and event market, such as the Italian Best Event Awards, NC Awards, NC Digital Awards, and Branded Content & Entertainment Awards.
He has been a professional journalist since 1991. Graduated in Literature and Philosophy he is also a contributor for national radios and newspapers.
He has founded the Club of Events and Live Communication and, because of the covid-19, has launched #Italialive, an initiative for the benefit of the Italian event industry. He also created, together with IULM University, a Master in Management and Communication of Events’.
CCO VMLY&R Group Australia and New Zealand
Paul has more than 20 years experience leading international agencies and brands.
After starting life as a bricklayer, Paul began a creative career in advertising that has seen him awarded gold at all major international award shows – including Cannes, D&AD, Award and the Effies – and his work has been included in WARC’s 100 Smartest Marketing Campaigns In The World in 2014, the ‘Best of the best’ award at AIMIA and B&T’s Campaign of the Year in 2015 for Dolmio “Pepper Hacker”.
During 10 years with Clemenger Group across Australia and New Zealand, he launched an airline (Virgin Australia), relaunched Australia globally (Restaurant Australia for Tourism Australia) and created Shake ‘n’ Win for Hungry Jacks – the most downloaded free app in Australia for three years (that went on to win 4 gold Effies).
In the last two years for VMLY&R, Paul has won gold at Cannes, New York Festival, Adstars and the London International Awards, a D&AD Yellow Pencil and a Grand Prix at the Spikes Asia. He has also judged at every major international award show across the world.
Campaign Brief currently ranks VMLY&R as the second most awarded agency in Australia, and third across all of Australasia.
is an italian director.
When she was young she loves watching her father filming and takes photos for passion, all day. Alessia was totally attracted to film language when she studied Film Semiotics at University. She decided to watching closer the cinema attending a course for Director and Screenwriter in Naples.
Before to present her thesis in Film Semiotics she lived in Paris one year to increase her study. In Paris she also started to study photography that is her great passion.
Alessia lived in Rome and then in Milan she worked like assistant director with a lot of italian and international directors. Meanwhile she tried to be behind the camera like a director. So after seven years she stopped to works like assistant director to be only a director.
She loves to works on the stories, to catch out the umanity and realism of the people. She works for Nestlè, Napisan, Real Time, Sandoz, Interlora, Clementoni, Fai, Discovery Channel..
Alessia writed and directed a pilot TV program episode, she working on a Documentary about pandemic and on a TV Docu Serie, she also writing a film based on a true story.
Born and raised in Italy, for the past 20 years Paolo has been running an enduring and successful career in directing commercials and music videos. He now writes, directs and produces short films and web content through his NY-based production company,
Through Pogo, Paolo produced Wonder, a short film that just won the HBO Best Short award at the Oscar qualifying Martha’s Vineyard African-American Film Festival and it’s been submitted to the Academy for consideration. His most recent film, Lacrimosa, a short he wrote and directed, starring David Dastmalchian (The Suicide Squad) is currently running the festival circuit. Paolo is writing his new feature The Good Father, and developing original TV series for streaming platforms, both in Italy and the U.S.
Paolo’s ultimate goal as a director is to work with actors on character-driven material, and give his contribution in bringing layered, conflicted and somehow flawed characters to life.