Guests

Francesco Alivia

Sport Partnership & Sponsorship Director, dentsu Italy

Francesco joined dentsu in may 2022 to launch and manage the new sport unit, Dentsu Sports, while now he is also in charge of Dentsu Gaming, the esport and gaming vertical dentsu solution.

He has been in charge of different roles in sport marketing  agency, including the last 7 years in Infront Italy where lately he was acting Marketing Associate Director, handling the development and management of several partnerships with national and international sport right-sholders.

He has a marketing and commercial background and he is specialized in sponsorship projects, digital and innovative activations.

Bianca, Arrighini

Co-founder Factanza

Bianca Arrighini, born in 1997, after a university career in the field of economics, she co-founded the media company Factanza, of which she is CEO and creative director.Factanza is a media company born to transform the world of information, adapting it to the new generations’ way of communicate. Every day it aims to spread the fundamental information on its social channels (mainly on Instagram) to let users be updated on current events in a few minutes, with formats created to capture attention and bring young people closer to the world of information. Factanza’s mission is to have a real impact on society, creating a generation aware of what is happening in the world and capable of making free and informed decisions.

Davide Boscacci

Chief Creative Officer
di Accenture Song

Davide is currently working as ICEG Chief Creative Officer at Accenture Song after more than four years as Global ECD at Publicis Milan, working on brands such as Coca Cola, Nescafé and GSK. Before that he was Group Executive Creative Director at Leo Burnett on the global FCA account for the brands Fiat, Chrysler, Jeep and Dodge, both in Turin and Detroit. His work has been awarded at major international festivals including Cannes, D&AD, Clio, NY Festival, The One Show, Andy’s, LIA, Golden Drumm and Eurobest. He has served as a juror in many festivals including two editions of the Cannes Lions, D&AD, Eurobest and ADCE. Former VP of the Italian Art Directors Club, he is currently board member of UNA (the Association of Italian communication agencies). He is the creator and co-founder of IF!, Italy’s most important festival of creativity.

Samanta Giuliani

Writer

Specialist in communication and marketing, she has been working with ad agencies for more than 13 years, covering various roles in strategic coordination within major international companies and always at the intersection of strategy, media and content (Zodiak Active, H-ART AKQA, DLV BBDO, MRM McCann and The Big Now). Since 2021 she is currently Executive Strategy Director at Dentsu Creative / The Story Lab. She is a member of the Board of ADCI, the Italian Art Directors Club, for which she handles editorial strategy and projects of learning and popularisation.

STEFANO BERNI

General Manager of the Consorzio Tutela Grana Padano

Born in Moglia (Mantua) on 27/12/1955 and living in Desenzano del Garda (Brescia). Married to Anna, two children, Elena and Nicola. Graduate of the Faculty of Agriculture of Bologna, in Animal Production Sciences. Since 1985 he has been Director of the Association of Milk Producers of the province of Mantua and economic attaché of Coldiretti Mantua. Since 1989 he has been Director of the Provincial Federation Coldiretti of Padua. From 1992 to 1994 he was elected Member of Parliament on the lists of the D.C., member of the Agriculture Committee of the Chamber of Deputies.

In 1994 he was appointed Director General of the National Sugar Beet Growers Association; he created SADA, Company for the marketing of beet products of which he was CEO until 31/12/1998. Until 1998, he was also Managing Director of C.S.C., a company providing operational services in the beet system. Since 1998 he has been General Manager of the Consorzio Tutela Grana Padano located in Desenzano del Garda (Brescia), the most important D.O.P. Consortium in Europe. From 9 December 2013 to June 2017 he was president of the Consorzio Tutela Aceto Balsamico di Modena. He was also Vice-President and treasurer of AICIG, now Origin Italia.

Roberto Bernocchi

Strategist, university lecturer at NABA, IED and IULM

Roberto Bernocchi, philosopher, adman, courtesan  of cinema, cultivator of dreams. He worked for ten years at Armando Testa and is now a communication consultant and lecturer at several Italian universities. He currently teaches communication at Milan’s Università Statale and at the universities of Trento and Padua as well as at IULM, NABA and IED. In 2022 he published “History of Advertising” (UTET), prefaced by Bruno Bertelli and Till Neuburg.

Cristina Colombo

Client Service Director & Partner BB&C Group

More than 20 years of experience in defining communication strategies, ideating marketing and CRM initiatives, supporting clients in the definition of omnichannel strategies towards doctors and patients with a focus on innovation and new technologies.

 

 

Giorgio POW3R Calandrelli

Content Creator e Pro Player

Giorgio “Pow3r” Calandrelli is a Pro Player for one of the most prestigious international e-sports teams: Fnatic. Pioneer in the use of Twitch in Italy, today his streaming channel is one of the largest ones on the platform. He is an adidas athlete and Vodafone ambassador.

 

Maria Croci

Councillor for Kindness in the town of Malnate

Since September 2019 the City Administration has joined the National Network of Kindness adding Kindness to the councilor delegation. This delegation is intended to increase the well-being of the community, a commitment in the future time, putting children at the center, with a view to becoming all more friendly, respectful, empathetic, helpful and attentive. Doing nice things, doing good, making people feel good. Kindness is a natural medicine, those who practice it feel happier, optimistic and grateful to life. Kindness has been compared to a muscle, and for this reason it must be trained every day.

The commitment of the Councillor over the years has been to promote awareness actions aimed at children, teens, adults, schools and the territory. Benches “of kindness” have been painted, city staircases have been embellished, brooches with their logo have been spread, games have been proposed and Gentile Calendars have been distributed in schools, celebrated on November 13 (Kindess’ World Day). From January 2020 the “Kindness Editorial Board” was born, with SOS Junior.

In April 2022 the city of Malnate became part of Daniel Lumera’s Italy Kindness Movement with the project “Care and beauty of the region”. Starting from the concept that “beauty excites and gives well-being” we started with simple actions to give beauty to flower beds, spaces, large pots “forgotten; inviting and sensitizing common citizens and businesses to take care over time. For this reason, seeds have been given as gifts to be planted in public places, but also in private gardens, with the intention of creating a “hummingbird effect” – in the sense of “being a gift”, with an individual responsibility for collective well-being. 

Go Kindness!

Edoardo Camurri

Speaker

He writes in newspapers and works on radio and television. He edited “The crime of writing” by Juan Rodolfo Wilcock for Adelphi and, among other things, introduced the psychedelic writings of Aldous Huxley  for Mondadori.

EMMA COCHRANE

Global Lead Metaverse Studios, Accenture

Emma Cochrane is the global lead of the Metaverse Continuum Business Group (MCBG) Studios for Accenture, where she leads a virtual group of designers, creators, builders and strategists in developing new Metaverse Businesses, products and experiences for clients.  This role is focused on working with businesses to develop industry and revenue model breaking ventures that will define the next era of the internet, while keeping the human experience front and center. As part of the MCBG GLT, Emma and the wider team are driven to build meaningful and responsible metaverse experiences and businesses for our clients and their audiences – with a heavy emphasis on responsibility factors such as trust, security, safety, ethics, inclusion and accessibility.

Since joining Accenture eight years ago, Emma has focused on experience driven business transformation within the hospitality and communications industry – always leading with what matters to people, and can be delivered by new advances in technology. She has run start up incubators, several new business building pods and launched several new loyalty businesses on behalf of travel and retail brands.

Prior to joining Accenture, Emma worked in advertising agencies in both New Zealand and New York. Her role as a media strategist for pharmaceutical therapies and consumer product companies, gave her a in depth understanding of how to tie business strategies to what people need and want, and in turn how to influence human behavior through technology and creative experiences.

Marco Cappato

Political activist

Marco Cappato embodies the breaking of belief systems inherited from the past and the opportunity to change rules that are no longer considered adequate, while taking full responsibility for his words. Starting from his own experience of direct action, he expresses a new vision of society and politics, in particular the issues of civil rights, health and technology, from genetics to artificial intelligence passing through anti-prohibitionism, which he deals with together with the Luca Coscioni Association and Science for Democracy. He is committed to combating climate change, with the StopGlobalWarming.eu campaign through the pan-European movement “Eumans”. Recent well-known events led him to be tried in court for civil disobedience, though his subsequent acquittal led to new end-of-life rights in Italy. He talks with passion and clarity of the challenges in renewing democracy so that it responds to the real needs of citizens.

Aksinja Bellone

Director

Aksinja was born in Turin, Italy from a mix of Eastern Europe Heritage in 1988.

She experienced her senior year abroad in Usa from North High School

in Wichita, Kansas, USA.Back in Italy she completed her education with a foreign languages BA in Turin,

Cinema’s school Luchino Visconti BA in Milan and a Light Technician degree.

 

Former model/actress, she worked in films and commercials first as assistant to camera’s

department cultivating her love for fashion photography that brought her to

collaborate with many Fashion magazine and gathered many nominations at the most

important international fashion film festivals.

 

She is now directing her own films, talking a lot about women and their power.

 

In his reel she has worked for brands such as:

Armani, Bulgari, Trussardi, Collistar, L’Oreal, Wella, Giò Pagani, Ebay, Parah, Ramzen,

Cotonella, Nivea, Liu Jo, Samsung, Braun, Kartell and many others.

 

Her work has appeared on:

Vogue: Italia, Arabia, Teen Vogue Usa; L’Officiel: Middle East, Italia, Polska, India;

Elle Croatia, Harper’s Bazaar Vietnam and other magazines.

 

She loves to create with the cinematographer oneiric and unconventional shots.

Giulia Magaldi

VP Creative Director of Golin

More than ten years ago, Giulia Magaldi made a career switch, leaving her profession as a journalist and community manager in Italy, to becoming an advertising creative. Today, she works as a Vice-President Creative Director at Golin, leading teams to create earned media driven creative work for a series of the company’s clients, including iconic brands such as McDonald’s and MTN DEW. Prior to Golin, Giulia spent three years at GUT, Miami, where she was a part of the company since its early stages, making headline-driven work for brands such as Popeyes, Philadelphia Cream Cheese, and Tim Hortons, among others. Before that, Giulia spent a couple of solid years as an Art Director at Droga5, New York, working with clients such as COACH, Under Armour, Clearasil, the Brady Campaign and One.org, among others.When not doing ads Giulia dances swing. 

 

Francesco Calabrese

Director

Francesco Calabrese spent his childhood in a small town in Italy, where he developed an interest in storytelling at a young age. Filmmaking came next and after signing with CAA, he moved from Milan to Los Angeles to develop his short film ‘Lovely Monster’ into a feature with Lionsgate.

In addition to his work on the narrative side with a number of shorts that gained worldwide attention, he has worked with a wide range of global agencies crafting visually driven commercials and well-received music videos for both Italian and international recording artists.

He now splits his time between Italy and the US and he’s in development with a Tv Series and two feature films close to being made.

Fun Fact: Francesco has collected 7 Vimeo Staff Picks for four shorts and 3 music videos.

 

Massimo Cirri

Psychologist and journalist

He hosts Caterpillar on Rai Radio2. He published with Chiara D’Ambros  “What you need. A journey between illness, care and National Health Service”, Manni publisher

Marco De Aguilar

Director

Born in Madrid in 1972. His father a well know theatre director from the National Classic Company. Since very young he has been in contact with the theatre world, where he developed a great interest for dramatic art. He started to work very young as a runner on feature films. He had the chance to work together as a Shooting board Artist with Pedro Almodovar ( Todo sobre mi madre)

His fast learning and the fact that he speaks several languages allows him to start working on international productions https://www.kanzaman.com/ such as 2nd AD for

“007 The world is not enough” Michael Apted, Location Manager “Sexy Beast” by Jonathan Galtzer ; Location Manager “Mission Impossible II“ by John Woo, 3AD “ THE MAN WHO KILLED DON QUIXOTE “ TERRY GILLIAM .

In 2000 starts directing commercials, and his first directing commercial is Retevision, a great campaign that has been remembered for years in the Spanish market. Since then, Marco has been shooting commercials with great success in Spain and abroad.

Nowadays, he is based between Madrid, Rome and Reykjavik. Marco speaks Spanish, English and Italian. 

LUIGI DATOME

Olimpia Milano Basket Professional player

Acoustic guitarist, avid reader, citizen of the world but proudly Sardinian. Luigi Datome, known as Gigi, is a professional basketball player at Olimpia Milano. He has over 50 matches in the NBA (Pistons and Celtics his teams) and almost 200 with the Italian national team of which he is the captain. In his palmares there are 6 titles in Italy between Siena and Milan, 8 in Turkey with Fenerbahce and 1 Euroleague with the Turkish team.

Paola Maugeri

Radio host, writer and podcaster

Paola Maugeri, popularizer of a conscious lifestyle, is nicknamed “the lady of rock” for her musical culture.  

Historical face of MTV, she is a radio host, writer and podcaster. 

In her career she interviewed more than 1300 artists and rockstars and brings her passion every week to the successful program “Paola is Virgin at night” broadcast on Virgin Radio.

In winter 2019 she launched her podcast #PMCONFIDENTIAL since she originated the #PROFESSIONEESSEREUMAN community. 

The podcast is at the top of the charts with almost a million listenings and its community is fed by over 25,000 people who have understood that to improve the world you need to start from yourself.

It’s with this inspiration that Paola decided to found – HUMANS – her mentoring platform, to share what she learned of this magnificent experience that we call life.

Her latest publication, for Rizzoli, is an exercise book, a manual of inner gymnastics to focus attention on who we are, who we are becoming and who we want to be.

She is the author of 4 best-sellers for Mondadori: “My zero impact life”, published in 2012, in which she tells how she lived for a year (2010) with zero impact with her family, experience documented by the cameras of Rai3, “Las Vegans. My healthy, greedy and rock recipes” (2014) showing that eating vegan is not only healthy, without cruelty to animals and respectful of the planet but also tasty, “To good health! 109 juices, smoothies and treats made in Las Vegans” (2015) dedicated to the alternative way of consuming fruits and vegetables and “Rock and Resilience” (2019) on the resilience of some of the world’s greatest artists, now in its fifth reissue and reissued in pocket, It became a theatrical show on tour around the peninsula.

In 2019 “Light paced” (Pickwick) comes out, a compendium of the previous ones “My zero impact life”, “Las Vegans” and “To good health!”, enriched by recipes and an insert of color tables, in which she explains how life style and nutrition can be powerful engines of a conscious revolution, starting from her own direct experience.

 

Passionate about environmental issues, in 2009 she was appointed by the European Commission, ambassador for Italy at the Copenhagen summit for a new climate protocol. 

Italian narrator of the international documentary of the United Nations for the year of forests “Des forets et des hommes” by the award-winning director Yann- Arthus Bertrand. 

 

She speaks four languages, is a mother and lives in Malmö, Sweden.

Jose Guillermo Diaz

Co-founder/Director of M.AD School of Ideas Punta Cana

Years of experience as a communication designer and marketing agency owner have made José-Guillermo Díaz a highly respected professional and educator. JG, as he likes to be called, exemplifies the perfect balance between utility and beauty. His passion for visual discovery, shared with his fascination with listening, has helped him develop remarkable visual solutions for his clients’ communication needs; and has inspired the careers of many of his advertising students. Currently, JG is Co-founder/Director of M.AD School of Ideas Punta Cana.

Nicoletta Besio

Sales Director Twitch Italy

Nicoletta Besio, has over 15 years of experience in sales, digital marketing, technology and digital advertising, with a focus on innovation. She joined Twitch in April 2021 as the Italian Sales Director with the aim of leading the strategic direction and defining business strategies for the Italian market aimed at increasing customer engagement and partnerships with brands. Prior to joining Twitch, she spent 10 years at Google, where she led a business unit responsible for the digital transformation of key customers in the Tech, Telco, Media & Ent and E-commerce sectors.

Giorgio Ferretti

Creative Business Partner Google

Long time Googler, I am part of the Creative Works team in Milan in which I am a Creative Business Partner and point of contact on Sustainability. Skilled in design thinking, creative strategy and ideation process. I strongly believe Creative excellence is the single greatest force multiplier a CMO has in his/her marketing. I have a solid record of case histories and awards in which by improving creativity we see transformational gains in marketing.

Valentina Nappi

Pornographic actress

Pornographic actress of international fame, she has shot hundreds of scenes for the main production houses in the industry and was awarded at the 2017 XBIZ Awards for Best Foreign Actress. She is at the top of the ranking for searches and views on XVideos and PornHub. She has dealt with aesthetic, ethical and political reflection on pornography and has written about such topics on Micromega, Corriere della Sera and other newspapers.

Umberto Galimberti

Philosopher

Philosopher, academic and psychoanalyst, he is an advocate of phenomenological psychiatry, a member of the order of psychologists with specialisation in psychotherapy and writes for Italy’s daily newspaper La Repubblica. Born in Monza in 1942, in 1976 he was appointed professor of Cultural Anthropology at the newly founded Faculty of Letters and Philosophy of the Ca’ Foscari University in Venice, and in 1983 he was made associate professor of Philosophy of History. In 2002 he was given teaching positions in General Psychology and Dynamic Psychology, and well as Moral Philosophy. Professor since 1999, he has been professor emeritus since 2015 at Ca’ Foscari and has been a full member of the International Association for Analytical Psychology since 1985. A pupil of the psychiatrist and philosopher Karl Jaspers during his sojourns in Germany, he became his official Italian translator and populariser Columnist for major national and international newspapers, he wrote for Il Sole 24 Ore from 1987 to 1995, then began his current association with La Repubblica, writing editorials with cultural insights on current issues. He also edits the newspaper’s letters section, “D–La Repubblica delle Donne”, a weekly insert of La Repubblica. A prolific author, he has written over fifty essays and novels, some of which have become bestsellers.

Virginia Gambatesa

Content creator

Virginia Gambatesa, aka Kafkanya is a content creator that ranges from direct on Twitch to writing on film and dubbing study. 

The face of the past edition of Twitch Dire Europei with Gialappa’s Band, she also presented Gamestop TV. Her love for the nerdy world leads her to collaborate with PrimeVideo and Lucca Comics and Games.

Frank Garcia

VP Creative Director of Golin

Back in 2010, Frank quit his career as a VP in the Banking Industry to work on something he’s crazy about – advertising. Today, he is a VP Creative Director at GOLIN, leading teams to create earned media driven work for clients such as McDonald’s and MTN DEW, among others. Prior, Frank spent three years at GUT, making headline-driven work, including launching the Popeyes Chicken Sandwich. Before, he spent a couple of solid years at Droga5, the world’s top agency at the time. His work has been featured by major media like CNN, Fox News, The New York Times, The Washington Post, Mashable, Buzzfeed, entertainment shows such as The Jimmy Fallon Show, Good Morning America, and SNL, as well as trade publications, such as Adweek, and AdAge, etc.  Frank’s work has been awarded by prestigious festivals such as Cannes Lions, Clio Awards, D&AD, The One Show, New York Festivals, ADDY’s, FWA, The Webbys, Young Guns, and Wave Festival, among others. 

Diletta Parlangeli

Journalist

Journalist by profession, after editing for two freepress newspapers she went freelance. Over the years she has written for national newspapers, both dailies and periodicals, dealing mainly with Entertainment and Technology. She cut her teeth in print and then debuted on the small screen in 2017 as writer and presenter of “Kudos” (Rai4) and “Web Side Story (RaiPlay). Radio then called and she now hosts various weekend formats on RaiRadio2. For Rai Play she presents “Play Digital”, a magazine devoted to innovation and new online languages. She enjoys an intense passion for photography.

Elio Germano

Actor

He was born in Rome in 1980. While in high school he attended a three-year drama course at the Teatro Azione, run by Isabella del Bianco and Cristiano Censi. In 1999 he had to decide between joining Giancarlo Cobelli’s touring company or accepting an offer from CarloVanzina, who had picked him as the protagonist of his new film “Il cielo in una stanza”. He opted for the cinema and left the stage, embarking on a dazzling career that saw him appear in films directed by the most respected Italian auteurs of the time, namely Scola’s “Concorenza Sleale”, Crialese’s award-winning “Respiro”, Tavarelli’s “Liberi” and Veronesi’s “Che ne sarà di noi”, for which he was nominated for a David di Donatello and a Nastro d’Argento as best supporting actor. He was one of the principal charcaters in “Romanzo Criminale”, directed by Michele Placido. He worked with Oscar winner Gabriele Salvatores in “Quo vadis baby?”, following this up with “Come Dio comanda”, based on the novel by Niccolò Ammaniti. Paolo Virzì then directed him in “N” and “Tutta la vita davanti”; Daniele Vicari in “Il passato è una terra straniera” and “Diaz-don’t clean up this blood”; Daniele Luchetti in “Mio fratello è figlio unico”, which brought him a David di Donatello as best actor, a Globo D’Oro and a Ciak d’Oro from Italian film critics. In May 2010 at the 63rd Cannes Film Festival, he won best actor ex aequo with Xavier Bardem for his role in Daniele Lucchetti’s “La nostra vita”, the only Italian film in competition.

For the same film he was also awarded with a Nastro D’Argento and a David di Donatello. 

In 2010 and 2011 he returned to the stage with Will Eno’s  monologue “Thom Pain”, as both director and actor.

In 2011 he had the main role in the “Faccia d’Angelo” miniseries for Sky, inspired by the Mala del Brenta mafia organisation; in 2012 he appeared in Ferzan Ozpetek’s “Magnifica presenza”, for which he won a Ciak d’Oro. In the same year he appeared in Giovanni Veronesi’s “L’ultima ruota del carro”.

In 2013 he played Giacomo Leopardi in Mario Martone’s “Il Giovane Favoloso”, a film that proved a huge commercial success and thanks to which in 2015 he won yet another David di Donatello as best leading actor, as well as the Special Silver Ribbon.

In 2014 he appeared in Claudio Cupellini’s “Alaska”, shot in Italy and France, for which he won a Golden Globe, and in the same year he took part in Stefano Sollima’s film “Suburra”.

In 2015 he played “Saint Francis” in the French film co-directed by Arnaud Louvet and Renaud Fély.

In 2016 alongside Fabio De Luigi he took part in Edoardo Falcone’s comedy “Questione di karma” and worked with Gianni Amelio in his “La Tenerezza”, for which he was nominated for a David di Donatello.

That same year he played the part of Nino Manfredi in the RAI TV movie “In arte Nino”, directed by Luca Manfredi and for which he participated in the writing of the screenplay.

He also presented at the 2016 Venice Film Festival the first virtual reality documentary ever made in Italy: “No borders”, written and produced with Omar Rashid and Haider Rashid, which denounces the harsh reality of migrants passing through Italian reception centres.

In 2017 Daniele Luchetti wanted him again for “Io sono tempesta”, with Marco Giallini.

In 2018 he took part in Gianni Zanasi’s “Troppa Grazia” and in Giorgio Diritti’s “Volevo nascondermi”, a film about the life of painter Antonio Ligabue, for which he won a Silver Bear for best actor at the Berlin Film Festival.

In 2019 he was “The Man Without Gravity” in Marco Bonfanti’s film for Netflix and he took part in “Favolacce”, directed by the D’Innocenzo brothers and awarded a Silver Bear for best screenplay.

He was the protagonist in Sidney Sibilia’s film “The Incredible Story of the Island of Roses” for Netflix in which he played Giorgio Rosa and for which he won the 2021 Nastro d’Argento as Best Comedy Actor.

In 2019 he returned to the stage in a show entitled “La mia battaglia”, written together with Chiara Lagani and directed and interpreted by him. The text is an exercise in audience manipulation, a monologue in which the protagonist is at the same time comedian, presenter and politician. A stand against the cult of the leader. The show was highly acclaimed by critics and audiences alike and toured Italy in a virtual reality version, entitled ‘Segnale d’Allarme’, which together with Omar Rashid, he produced and directed.

In 2021 the text was published by Einaudi.

In the same year he wrote, directed and interpreted “Così è (o mi pare)”, a theatrical show in virtual reality adapted from Pirandello’s play, and he took part in Gianni Amelio’s film “Il Signore delle formiche”.

He was protagonist of the film “Latin America” directed by the D’Innocenzo brothers and in competition at the Venice Film Festival.

Marco Giovannelli

Managing Editor Varese News

I was born in Viterbo in 1959 and I’ve been living in the province of Varese since autumn 1978.I graduated in political science at the University of Milan and twenty years later in communication sciences at the University of Tuscia.I have always worked in the social and cultural spheres. In 1996 I began to deal with the internet and journalism, setting up a number of local newspapers and later Varesenews.In addition to editing the newspaper I deal with social networks and the development of new projects. I have worked with several national newspapers and I handled the start-up of Bergamonews and Alessandrianews. I teach digital journalism at the University of Insubria and in the past I lectured at a master in journalism at IULM in Milan.For the last eleven years I have been director of the Glocal Festival, devoted to journalism and digital communication.Connecting and discussing different worlds is my professional passion. My personal passion is long-distance pathways and I have written the guidebook for the Via Francisca del Lucomagno for Terre di mezzo.

Gaetano Grizzanti

Brand Identity Advisor

Point of reference for the culture of branding in Italy, Grizzanti in 1986 founded Univisual in Milan, a brand consulting company specializing in the strategy and design of identity systems, working for Italian and international businesses, including: Aruba; Bank of Milan; Bauli; Bayer; Bottega Verde; Casa Modena; The Municipality City of Milan; GNV; Imetec; Perini Navi; Pampers; Salmoiraghi & Viganò; Telecom Italia; UniCredit bank. Grizzanti is an expert of the Court of Milan in the field of Trademark and has contributed to the affirmation of the modern Brand Identity, revolutionizing the technical-cultural paradigms and the approach to the discipline. His book, the first on Brand Identity, published by Fausto Lupetti Editore, is a best seller today in its sixth reprint: “Brand Identikit”. Grizzanti is a teacher / speaker on branding issues and, as a freelance journalist, has written articles in the management journal of Sole24Ore economic newspaper and in marketing magazines.

Omar Hassan

Artist

Born in Milan in 1987, of an Italian mother and an Egyptian father, Omar Hassan grew up between two different cultures, and this aroused in him a deep curiosity towards the new, the different and the outside world.  He is a research artist, after graduating from the Brera Academy of Fine Arts in Milan, in the painting course held by Alberto Garutti, a great exponent of Italian contemporary art. The conceptual influence breathed while studying at the Academy has given the artist the means to express himself in his painting and sculpture, always with thought and profound meaning behind each work. Obsessed and enchanted by the synthetic pictorial gestures of the great masters such as Fontana, Pollock and Manzoni, he too places simple gestures at the basis of his experimentation, simple contemporary gestures capable of enclosing and narrating an entire philosophy, an entire culture or a new concept. This is how an aerosol, the very first breath of a spray can, incorporates the signifier of the entire Street Art culture, the series entitled “Injections” (among the most famous works is the cover of the 256th  La Lettura del Corriere della Sera). Omar also brought these gestures into his dialogues between painting and sculpture that can be seen in the exhibition at the Church of the Misericordia in Venice, during the last Art Biennale. The sculptures blended perfectly with the paintings, but also with the space itself, as the artist loves to work and create ad hoc works, mixing them and following the original essence of the space. “Breaking Through” is another series linked to the synthesis of the gesture; the fist is charged with all the values of a discipline in a single line: “I’m not punching to destroy, I’m creating”. Boxing, the Noble Art is thus celebrated in a series of 121 large canvasses (180 x 200 cm) all unique pieces; and 121 is the number of rounds the artist went during his short boxing career. He wanted to highlight the conceptual aspect of the sport within his research. “Boxing is the metaphor of life par excellence, each one of us has his crosses and must fight, if we fall to the ground we have to pick ourselves up, we have breaks, in the corner, but then we are forced to get back into the fight. Each one of us is the boxer of his own experience”. All the pictorial gestures are marked by time, a constant very dear to Hassan that he puts into each of his works, especially in the latest series “Time Lines”, exhibited at Villa Reale in Monza, where the canvasses represent the actual wall in the artist’s studio. Over the years he has covered his walls with his canvasses, if they were a tapestry, marking the date when each is mounted, white and clean, and the date when each is taken down, marked by the work done: “from 5/3/2016 to 5/3/2018″ is title of the work, two years of labour in the studio”. The desire to track time to give importance to everything that lies behind things. After having exhibited in Tokyo, London, New York, Miami and Singapore, in Italy he produced two major exhibitions: in 2020 at Palazzo delle Arti in Naples and in 2020 at Palazzo Stelline in Milan.

Ananya Srikanth Rao

Creative Strategist

Ananya is a child of the internet, and a creative strategist at Dentsu Creative. A firm believer in modern creativity, and how it shapes culture; she enabled some of the world’s most consequential brands to thrive on digital mediums. Her work on two large-scale campaigns — ‘The Unfiltered History Tour’ (2021) & ‘The Better Half Recipes’ (2020) was featured in the likes of The Guardian, BBC, and Campaign, which won 100+ awards including multiple Grand Prix’ across Cannes Lions, Spikes Asia, The Webby Awards, The One Show, D&AD, among others. This year she created history by winning India’s first ever Titanium Lion, and Global Agency of the Year at Cannes Lion Festival of Creativity, along with 3 Grand Prix, 1 Gold, 4 Silver, and 3 Bronze Lions.

Antonio Incorvaia

Digital strategist and writer

Antonio Incorvaia graduated in Architecture at the Politecnico di Milano, and is specialised in content design for the Web and Publishing. He has been a consultant and lecturer at the Istituto Europeo di Design and the Istituto Marangoni, and he works with agencies and clients in Learning, Creative Strategy, Digital Marketing and Data Strategy. In addition to Generazione Mille Euro he is the author of Jobbing – Guide to the 100 Newest and Most Creative Professions (Sperling & Kupfer, 2009), School Rocks! La scuola spacca (San Paolo, 2011, with a rap preface by Frankie hi-nrg), the Italian edition of Tim Collins’ Piccolo Libro di Twitter (Sperling & Kupfer, 2009) and “Employer Branding: Attracting and nurturing talent in business in a strategic and creative way” and “Online Risk Management”, both published by Apogeo.

Paola Tonetti

Account Director We Are Social

After living in Nigeria for 18 years, she returned to Milan to specialise in communication and new media. She first began working in the film & television industries and then discovered a passion for social media,in particular the dreamlike world of Tumblr. Account Director in We Are Social, she has worked with leading brands such as Lavazza, Spotify, Discovery and Barilla. Within the agency she leads the Diversity & Inclusion team.

 

Laurie Howell

Executive Creative Director @ Droga5

British born, with a background in Industrial Design, we moved into creative advertising in 2010. First working at JWT then at Wieden&Kennedy, London before joining Droga5, New York. Since then, We have worked with the world’s biggest brands to define their purpose and role in culture with unique ideas and campaigns that help them grow. Our work centres around simple provocative storytelling ideas with an emphasis on prototyping, craft and making. Specialists in film, product, experience and design, our work has been been recognised internationally with multiple Cannes Grand Prix, Best in Show and D&AD Black Pencils. As Executive Creative Directors at Droga5, we work with many talented creatives to help set a creative culture that leads to new types of ideas and work. 

Guia Soncini

Journalist and author

She has written for magazines, newspapers, radio, TV, cinema. «Bloody Countess» for Natalia Aspesi, «divine mechanics» for Edmondo Berselli, Guia Soncini is one of the most caustic and ruthless of our cultural panorama. In her latest book, “The Age of Susceptibility,” she recounts the dictatorship of the offended, the death of the context, the fetishism of fragility and the epistemology of identity. A time scoured by Soncini through songs, tweets and newspaper articles, in which it is increasingly difficult to distinguish reality from parody and victims from impostors.

Ravid Kuperberg

Partner & Trainer, Mindscapes

Partner at Mindscapes. An experienced trainer of structured creative thinking in brand communications and a former advertising professional with a rich background of strategic and creative direction roles. Ravid is a recurring speaker at international marketing conferences and advertising festivals, including multiple appearances at the prestigious Cannes Lions festival.

Mattia Lacchini

Creative Director We Are Social

His experience ranges from creating content for international clients to working with artists, designers and music producers.He began his career at Publicis in Milan. He moved to Paris to work at TBWAParis. After four years in France, he returned to Italy where he developed creative platforms for international brands, with a strong focus on relations and data. In 2015 he joined We Are Social, where he and his team work with brands such as BMW, Samsung, Ikea, Juventus and Lavazza.In his career he has won numerous awards, including at Cannes Lions, New York Festival, Clio and Art Directors Club Italiano.

VALERIA LOCATI

Psicoterapeuta

She meets, both in Milan and online, individuals, couples and families dealing with conflicts, separations, anxiety disorders, relationships of emotional dependence and gambling disorder.

She carries out clinical activity, training and supervision for the National Health Service in the field of mental health and addictions and deals with legal issues as CTU and CTP within the Technical Consulting Office for minors and parental assessments.

She manages and coordinates individual and group clinical supervision and leads the first psychotherapeutic group of relational book therapy online.

On the net she founded the blog “A psychologist in town – Milano” to tell the psychological world through the metaphor of the city. 

She manages and disseminates scientific content for the Instagram community of the same name and for web and television channels of information and entertainment.

She wrote and hosted the podcast “Anxiety? Let’s talk about it”, an original production by Storytel Italia.

She leads the web talk “Blue Chats” for @freeda next to Aurora Ramazzotti, dealing with mental health issues in the new generations.

She is passionate about citytelling and New York, where she regularly returns for passion and to accompany groups on literary-emotional trips with @isolabianca.

She dreams of living on the rooftops of cities and always narrate the views.

From October 2022 she is in bookstores for Vallardi publisher with “The truth is that you don’t like yourself enough”, a book on love and its forms, written with journalist Marta Perego.

In the spring of 2023, for the publishing house Mondadori, her first essay on family relationships will be published .

Marco La Magna

Head of Branded Entertainment Publitalia’80

Born in Naples in 1980, Marco is graduated in political science and has been working as a journalist for several years. After working in events, he began is career in television at MTV, as a producer and then as a marketing officer for Nickelodeon.

He has been dealing with branded entertainment for more than 10 years, working at Zodiak and then at Magnolia as head of branded content. 

Working in Publitalia ’80 since 2020, Marco is Head of Branded Entertainment.

 

FEDERICA LUPOLI

Head of social communications and new platforms Intesa Sanpaolo

Milanese, Master’s degree with a specialization in Theory and Techniques of media communication at the Catholic University. She joined Nestlé in the Corporate Affairs department where she followed the Group’s digital activities in Italy until 2013 and then moved to Nestlé’s headquarters in Switzerland as Global Social Media Manager.  In 2016 she joined L’Oreal as digital marketing manager for the Yves Saint Laurent Beauty, Biotherm and House 99 brands, assuming responsibility for social, digital adv, ecommerce and CRM activities. From 1 April 2020 she is Head of social communication and new platforms of the Intesa Sanpaolo Group where she has the responsibility of all social media and the podcast platform Intesa Sanpaolo On Air which launched in June 2020.

Markus Linde

Head of the Europe in Synch-Academy

Markus Linde has been successfully running his thag’s agent imprint for some 18 years now, making him a veteran of independent German synch agencies. With a long professional history in the record business (marketing, A&R), publishing and artist management, he draws from experience and knowledge, as well as from a love of music. As thag’s agent, Markus has a track record for music placements in national and international advertising campaigns and as a music expert and specialist for research and clearances, he also contributes to films and TV productions. An idealistic professional with regards to all matters synch, he is founding member and Project Leader of the international Europe in Synch project – an initiative bringing together the audio-visual with music for a most creative synch-culture -, a speaker on international conferences and consulting contributor to workshops and seminars.

 

AURORA RAMAZZOTTI

Presenter and Creator

Aurora Ramazzotti was born in Sorengo on December 5th, 1996.

Daughter of art, she has a great passion for music, for singing and is very active and followed on social media.

In 2015 she obtained the diploma “International Baccalaureate” at the International School of Milan.

Paolo Lorenzoni

Country Director of Marketing, Italy & Greece

Paolo Lorenzoni is an entertainment and tech executive with +15 years of international experience.

Since 2016 in Netflix as Country Director of Marketing for Italy & Greece, he took part in the EMEA leadership team based in Amsterdam HQ and then in Rome from 2021 to open up the local office.

At Sky, he was in charge of the OTT and New Media business and he launched in Italy NOW TV and Roku.

Before, he was the Vice President of marketing and digital activities for Discovery Networks in Milan.

Previously in his career, he launched at Sky Italia the first social media department, being a member of the NewsCorp Digital Leaders Collective – the international team dedicated to millennials and led by James Murdoch.

At Current TV, which became later Al Jazeera America, he served first as Marketing Director in Italy and later as Commercial & Marketing Director in London, also managing for the network the

communications for President Al Gore.”

Tia Taylor / Motyat Abiola Olatunmbi

Founder di Colory*

I am Tia, I am 26 years old and I have been living in Italy (in Milan) for 8 years. I am American, mom is Jamaican and dad is Nigerian, so I feel like a real ‘third culture kid’. I created Colory* because I wanted to see a platform made by and for Italians that many don’t know.

Stefano Massari

Mental coach

Born in Rome on March 18, 1966.

He graduated from the Liceo Classico T. Tasso in Rome with the highest grades and graduated in Political Science at La Sapienza University in Rome with honors.

He studied humanistic coaching at the Italian School of Life & Corporate Coaching, where he became a professional coach and where he followed a series of courses and seminars, in particular on adolescents and their relationship with parents and school.

He has worked for over twenty years in companies, both in the area of selection, training and development of staff, both in that of communication, covering both managerial and creative roles.

For several years he has been involved in Life Coaching, Business Coaching and especially Sport Coaching. In sports, he follows professional athletes – also of international level – and semi-professionals of different disciplines such as tennis, rowing, diving, figure skating, football, horseback riding, boxing, dance, athletics, target shooting.

As a Business Coach, he has worked on managerial and entrepreneurial growth in the healthcare, banking, telephony, communication and fashion areas.

He recently wrote the book “You win, or you learn”, published by Solferino.

The volume consists of interviews that become stories of great champions.

The basic, common theme is how sport helps to become better people.

 

Simona Maggini

WPP Italy Country Manager & VMLY&R CEO

Simona is an experienced strategy and communication professional with 15+ years in the industry from Clients handling to a management role. She has a huge international experience, having worked between Wien, Eastern Europe and Moscow for 4 years. 

She joined Y&R in 2004 after 3 years in Leo Burnett, where she started her career after a Degree in Marketing & Communication at Milan University IULM.

Simona has been the driving force behind building VMLY&R’s presence and reputation in the market as a technology-forward brand experience agency. On the heels of Y&R and VML’s last year global merger, Simona has reimagined the organizational structure of the Italian agency with an eye towards fostering greater collaboration and supporting VMLY&R’s mission to create Connected Brands.

She has introduced new roles in the agency: a Connections Leader to oversee social, content and influencer strategy, supported by a team of Data Analysts. She also launched a unit dedicated to Customer Experience, that focuses on incorporating fresh ideas and innovative technologies. 

Simona has been a respected advocate in support of female leadership and talent in the industry as President of Winspire Italy, the project dedicated to women empowerment, launched by WPP. 

She has nurtured a dynamic team of women who lead VMLY&R’s Italy office – a rare case in the Italian communications industry – and she has invested in ongoing mentoring, training and development to ignite profound and lasting change.  

For her efforts Simona was named Manager of the Year at NC AWARDS 2019 by ADCGroup, one of the most relevant publishers of the industry.

In May 2020 Simona had been nominated WPP Italy Country Manager in addition to her role as CEO VMLY&R.

Antonio Marazza

General Manager Landor&Fitch Southern Europe

Antonio is General Manager at Landor&Fitch for the Southern Europe Region. He is part of EMEA’s leadership team. Antonio has a strong and consolidated branding experience in a wide range of industries, accomplished in a significant longtime career. He holds lectures at several Italian universities and is co-author of Lifestyle Brands: A Guide to Aspirational Marketing (Palgrave Macmillan, 2013).

Marianna Kalonda Okassaka

Brand Manager Colory*

Born and bred in Marche, Millennial (born in 1994), whose origins – which I am rediscovering – lie deep in sub-Saharan Africa. Colory for me is the achievement of a great goal: working with a really different team to create the difference that is missing for us second -generation-Italians and for all the People of Color that can no longer be ignored or minimized. We are working to do this with concrete actions.

Giuseppe Morici

Board Member of the Feltrinelli Group, Senior Advisor & Book Author

52 years old, Umbrian, married with three children, he graduated in Political Science at the LUISS; after a Master in Marketing, he began his professional experience in Procter & Gamble, in marketing, first in Italy, then for a year in London and then in Geneva. He later worked in Monitor, the strategic consulting company founded by Michael Porter, then moved to Bolton, as General Manager of the food division in Italy. Since 2008 Giuseppe has worked almost ten years in Barilla, as General Manager Bakery Division, then as Chief Marketing Officer of the Group and finally as President of the European Region. In 2017 Giuseppe joined the Bolton Group, first as Chief Executive Officer Business Unit Food and, later, until June 2022, as CEO of the entire Group. Currently, Giuseppe carries out consulting and training activities, as Senior Advisor, and is a member of the Board of Directors of the Feltrinelli Group. Giuseppe has published three books for Feltrinelli Publisher: “Doing marketing remaining good people – Ethics and poetics of the most discussed profession in the world” in 2014; “Being managers remaining good people. Instructions to avoid the end of the world (and companies)” in 2018; “Leader but not too much. Art and effort to lead a company” in 2022.

Elena Magni

Freelance copywriter

MA in foreign languages and literatures. Post-graduate diploma in creative content writing. Three years of experience in an advertising agency. Four years with a retail company. Freelancing as a copywriter since 2006. Working on both offline and online communication projects for various brands: from retail to the pharmaceutical industry ranging from luxury market to mass market. An avid reader, a TV-series buff and a translation aficionado, Elena enjoys spending her free time translating from English into Italian.

MARIANNA GHIRLANDA

Comitato Organizzatore IF!

Marianna Ghirlanda joined the BBDO group in September 2018 as CEO of DLV BBDO and Proximity Italia, after a long spell at Google, where from 2011 she was Head of Creative Partnerships at Google Italia, overseeing special projects and relations with creative agencies. Following a degree in architecture, specialising in ergonomics, and a master’s degree in marketing, she started out as a designer. In 2001 she entered the world of communication and spent ten years in creative agencies in Italy, the Netherlands and the UK.

Francesco Menegat

Music Coordinator Operà Music

Starting off as a musician in the mid 2000s, Francesco later moved onto the business side of music, gaining an understanding of the industry on the field and through formal education in the UK. Part of Operà Music’s team since 2011, he focused on production at first, later moving onto publishing and sync. In his role as music coordinator (since 2017) he is in charge of music supervision (mainly for advertising), managing creative searches and clearances for commercial music, as well as project coordination where he overviews the work of composers and production teams on original scores.

Emanuele Nenna

CEO & CHAIRMAN, DENTSU CREATIVE

Born in Milan in 1973, he has been working in communication since 1995. Both entrepreneur and creative, he is currently Executive Board Member of Dentsu Italia, CEO and Chairman of DENTSU CREATIVE and Co-Founder of IF! Italians Festival. Lecturer at NABA, IED and Politecnico di Milano, Nenna is a TED speaker and is also the author of “It takes four to make a creative couple. Sixty years after Bill Bernbach, art and copy are no longer enough” (Fausto Lupetti Editore).

Marzio Saffi

CEO and partner BB&C Group

30 years of experience in communication, marketing, and research

Manager of companies and digital communication agencies

Developed a strong knowledge of all multichannel communication processes

 

VALENTINA AMENTA

Creative Director Publicis Group

Valentina is an award-winning creative director with 17 years of experience in the advertising industry. Before joining Publicis•Poke, Valentina was Deputy Executive Creative Director at Caffeina, one of the fastest growing independent Italian agencies in recent years. And before that Publicis Milan, BBDO and FCB Milan.

 

She has taught ‘Brand Activation & Experience’ in several advertising schools and today she is a board member of the Italian Art Directors Club and co-founder of SheSays Milano, part of SheSays the global network for women in the creative industry. In 2021 she was selected president of the Equal awards, which recognises work in advertising that goes beyond stereotypes.

 

When she is not frantically typing on the keyboard, she is trying to keep her plants alive and playing with Matilde and Ludovica, her two little girls

Roberto Saviano

Writer, journalist and screenwriter

Roberto Saviano (Naples, 1979) is author of the international bestsellers Gomorrah (Mondadori, 2006), ZeroZeroZero (Feltrinelli, 2013), La paranza dei bambini and Savage Kiss (Feltrinelli, 2016 and 2017). In 2019 for Contrasto he published In mare non esistono taxi, for Bao in 2021 the autobiographical graphic novel I’m Still Alive, illustrated by Asaf Hanuka, and between 2021 and 2022 he wrote for Feltrinelli Comics Le storie della paranza, a comic series featuring the characters of La paranza dei bambini and Savage Kiss. Creator and author of the TV series Gomorrah and ZeroZeroZero, both considered by Variety and the New York Times to be the best Italian miniseries. He won the Grand Prix du Jury at Cannes for the film Gomorrah in 2008 and the Silver Bear for screenplay in Berlin for La paranza dei bambini in 2019. For Bompiani he published Gridalo (2020), a map to orient oneself in today’s world; and in 2022, on the occasion of the 30th anniversary of the massacres of Capaci and Via D’Amelio, Solo è il coraggio, a novel about Giovanni Falcone. Also for Bompiani he edits the Munizioni series. He is a columnist for Corriere della Sera, the Guardian, Le Monde, El Pais and Die Zeit. Since 2006 he has been living under armed guard due to his investigative work.

 

Salvatore Sagone

Founder and president of ADC Group

Salvatore Sagone is founder and president of ADC Group, a media holding company. The group includes the communication news agencies ADVexpress and e20express, Nuova Comunicazione and e20 magazines, and the I Quaderni della Comunicazione reading series. In 2006 he launched the Best Event Awards, now acknowledged as the main international events award.  

Salvatore also organizes other Awards and initiatives dedicated to the Italian communication and event market, such as the Italian Best Event Awards, NC Awards, NC Digital Awards, and Branded Content & Entertainment Awards.

He has been a professional journalist since 1991. Graduated in Literature and Philosophy he is also a contributor for national radios and newspapers.

He has founded the Club of Events and Live Communication and, because of the covid-19, has launched #Italialive, an initiative for the benefit of the Italian event industry. He also created, together with IULM University, a Master in Management and Communication of Events’.

Gadi Schonheit

Vice President Doxapharma, BVA-Doxa Group

Graduate in economics from Bocconi University. From late 1990s to 2009, President and CEO of Added Value, a market research and forecasting company of the WPP group.

In the Doxa Group, he is responsible for the development of new research methodologies.

In Doxapharma, he is in charge of research in Market Access, pharmacy, and the launch of new methodologies. He has been responsible for the mid-term, local and international pharmacy landscape for the most important pharmaceutical companies, for 36 years.

Giuseppe Schiavone

Editorial Director, We Are Social

Born and raised in Milan, after a PhD in Bioethics, the opening of dozens of Facebook pages (including “Really bad things”, “Finish money” and “Live badly”) and some experiences from social media and content managers, he arrived to We Are Social as Editor.

Today, as Editorial Director, he co-coordinates the work of a team of 10+ people and is responsible for the editorial product of the agency. Works with clients like Netflix, Barilla, Vodafone, Google, Youtube and Amex. Together with Sarah Hecks, Head of Editorial WAS UK, she is responsible for a global task force for the editorial excellence of the network’s agencies.

Luca Scremin

Social Marketing Manager, Netflix

After a degree in communication and psychology, Luca Scremin embarked on a career in creativity and content creation. For four years he has worked on the Netflix Social Marketing team, where he has worked on the creation of formats such as Parliamone and the podcast Upcoming, the strategic evolution of social channels manned by Netflix and the launch of films such as It was the hand of God and series such as Suburra. Prior to that, Luca worked for four years in We Are Social, working as a writer and social media manager for clients such as Beck’s, IKEA and especially Netflix.

Stefano Pagani

Writer

Passionate about the digital world since 1996, entrepreneur since 2000, dad since 2012. After 10 years of entrepreneurial and managerial experience at the head of communication agencies (Ma-tìc, Tribal DDB), in 2008 he founded with three partners The Big Now, a creative agency defined by its media-neutral approach, working with dozens of international brands, such as Coca-Cola, Burger King, Nespresso, Moleskine and Baci Perugina. In 2018, when the agency he founded topped 120 employees and 12 million in turnover, he sold the shares of The Big Now to the Dentsu Group, one of world’s major communication holding companies with 46,000 employees and offices in 143 markets. Since 2021 he has been a member of the Creative Board of Dentsu and is SVP of Dentsu Creative / The Story Lab.

Lele Panzeri

Founder and past president ADCI and creative director

Lele Panzeri entered the advertising industry in 1971 thanks to a personal endorsement. The newborn TBWA Italia took him on and he stayed  for three years as, acting as art assistant, then junior, then art director to all intents and purposes. He then moved to Florence, where at the age of 25 he was taken on as creative director of the AdMarco agency. On returning to Milan he joined the most creative agency of the decade in Italy, Pirella/Goettsche/Muccini. In 1979 together with Annamaria Testa he began a productive collaboration with Michele Rizzi. These are the years of the birth of ADVERTAINMENT (Ferrarelle, Golia etc.). After a few years he took over the creative direction of agency Italy/BBDO and then founded his own agency with Fabrizio Sabbatini and Sandro Baldoni, FCA/SBP. Over ten years he won a startling number of awards both in Italy and abroad. After the agency disbanded in 1995, he devoted himself to directing spots, exclusively with Filmmaster. At the same time he also began to write and direct for television. In 2000 he met up again with his  teacher Emanuele Pirella, who suggested he set up “La scuola di Emanuele Pirella”. On Emanuele’s death in 2010, he joined his old copywriting partner, Sandro Baldoni at agency “Le Balene” where he continued to work for another five years. Finally, in 2015, at the age of 65, he decided to leave from advertising for good and devote his time to other interests. Lele has published several books: “Once upon a time”, a richly anecdotal account of the world of advertising. “The indispensable encyclopedia of numbers in alphabetical order”, a “pataphysical” work, which was also adopted by Umberto Eco as one of the indispensable textbooks at DAMS University in Bologna. “The fantastic journey of Ubu” a detailed account of a paradoxical journey on a 6-metre sailboat, alone, in winter and against the wind, carried out at 59 years of age. “Tontopedia Navalis” written with Davide Besana, which lists 100 disastrous episodes that occurred on the boat.  And finally, “Extinct greetings”, an anthology of anecdotes by 61 different authors, on the world of creativity in the 70s, 80s and 90s. Today, at the age of 72, Lele continues to pursue his passions: sailing, cinema and music. His favourite phrase is: “Ideas, for a true creative, are like dandruff. They fall incessantly from the head and there is no way to make them stop.”

SABINO PALERMO

Basketball League commentator for Eleven Sports

Sabino Palermo is an official commentator of Eleven Sports for the European basketball competitions on the platform (Euroleague, Eurocup, BCL) and Content Editor in the LBA projects for Infront Italy. Among the various experiences he also boasts the role of caster specialized in sports simulators football (FIFA) and basketball (NBA2K) and is among the prominent faces of eSerie A TIM, the official esport championship of the Serie A League.

Lorenzo Picchiotti

Chief Creative Officer and Partner of DUDE.

He began his career as an Art Director and Graphic Designer in Florence.

He later moved to Milan and worked in various agencies including JWT, M&C Saatchi and McCan WorldGroup.

From September 2014 he joined DUDE, an independent creative agency and production company. Today DUDE counts about 90 employees, an office in Milan and one in London.

Over the years he has worked for Netflix, Spotify, eBay, Plasmon, Eolo, Uniqlo, Babbel, Enel X and others.

He has won numerous national and international awards including Cannes Lions, Epica Awards, D&AD, New York Festival, Promax, and ADCI Awards.

Alongside DUDE he enjoys very much working as a lecturer and tutor at the European Design Institute – IED.

Stefano Quaglia

Partner & Executive Producer The Family

Stefano Quaglia is one of The Family’s founding partners and Executive producers. Before setting up his own company in 2002 he worked at BRW Filmland and BBE Politecne. Facts you might not know about him: Stefano has also worked as an associated professor at Politecnico of Milan, he writes beautifully (and has published a noir novel) and he’s got a real natural penchant for DIY. Despite he sometimes looks like a war photographer who just got back from a tricky mission abroad, he is a fun and reliable man.

Saverio Raimondo

Stand-up Comedian

Saverio Raimondo (1984) is a stand-up comedian. His show The Talking Satyr is on Netflix and distributed in 190 countries. He made his debut as writer at the age of 18 with Serena Dandini, has worked with all the Guzzanti brothers, and today appears on TV, radio and live.

In 2015 he emceed the DopoFestival at San Remo in live streaming on the Rai website. He conceived and hosted for five seasons the late night show CCN – Comedy Central News on Comedy Central, for which he won the Political Satire Award for TV Forte Dei Marmi. In the 2020/2021 season he conducted Pigiama Rave, the only late night show in smart working, on Rai4. Since 2019 he has been a regular on Le Parole on Rai3, and occasionally on Porta a Porta on Rai1. He appears on Audibile with a  first ever popular comic experiment in history, Da Uno Bravo, a medical comedy podcast, developed over 12 episodes, each one on a real medical case.

He has voiced for the Disney and Pixar animated feature Luca – both in the original and in the Italian version, in the DreamWorks animated feature Bad Guys, and is in the cast of Gennaro Nunziante’s film.

He works with Radio2, where he hosted the successful Caterpillar programme and today he leads together with Diletta Parlangeli “Prendila Così ” on Rai Radio2. He is the author of two humorous books: Let’s Keep Calm: How I learned not to worry and to embrace anxiety, published by Feltrinelli and I Do Exist: Santa Claus reveals all, published by DeA Planeta. He writes humorous and satirical columns for La Repubblica and Il Foglio. In 2022 he played The Reaper in the Spotify original audio series “Batman – An Autopsy”. His sarcastic and paradoxical sense of humour and his fierce and irreverent satire make him the most “American” comedian on the Italian scene. La Repubblica called him “the only Italian stand-up comedian who appears truthful”, while Aldo Grasso in the Corriere della Sera considers him “the best comedian in circulation” and Riccardo Bocca in l’Espresso said his is “the best satire currently in Italy”.

Patrizio Roversi

Actor

Patrizio Roversi was born in Mantua and represents a typical 1950s model: he physically looks like a Fiat Millecento! He graduated at the Arts, Music & Entertainment University in Bologna, 24th year late, but regularly paying taxes (he got a prize as Alma Mater’s great backer). He met Syusy Blady here, and in the 90s they become “Turisti per Caso”, a cult travel show of Italian TV followed by many others. Up to the most recent experiences: Linea Verde on Rai Uno and Slow Tour Padano, a journey by motorbike through the products of the Po Valley, on air for three editions on Rete4 (last one May 2022). In the meantime he founded the most important Italian travel community, Turistipercaso.it, the websites Velistipercaso and Italia Slow Tour, he directs the magazine “Turistipercaso Slow Tour” and wrote many books: the latest called “Gustologia” is a tour of Italy through taste.

Guido Ruberto

Voice-over artist

I always preferred the penumbra of the recording rooms to the limelight.

Toby Treyer Evans

Executive Creative Director @ Droga5

British born, with a background in Industrial Design, we moved into creative advertising in 2010. First working at JWT then at Wieden&Kennedy, London before joining Droga5, New York. Since then, we have worked with the world’s biggest brands to define their purpose and role in culture with unique ideas and campaigns that help them grow. Our work centres around simple provocative storytelling ideas with an emphasis on prototyping, craft and making. Specialists in film, product, experience and design, our work has been been recognised internationally with multiple Cannes Grand Prix, Best in Show and D&AD Black Pencils. As Executive Creative Directors at Droga5, we work with many talented

Massimo Temporelli

Co-founder The FabLab & Divulgatore

Massimo Temporelli, 49 years old and a degree in physics, worked for 10 years as a curator at the National Museum of Science and Technology in Milan. Today he is a digital fabrication entrepreneur, consultant and keynote speaker on the themes of Innovation, with a particular focus on the relationship between man and technology with all the anthropological and sociological repercussions that this relationship implies and will entail. 

He is president and co-founder of TheFabLab, a digital fabrication laboratory based in Milan. He was TEDx speaker in 2012 (Florence) and 2020 (Turin). 

He has hosted science television programs for Sky and Rai. He is the author and voice of the famous podcast F**ing Genius (Storielibere.fm), his latest book is “We are technology” (Mondadori, Strade blu, 2021)

In 2016 he won the “Federico Faggin Innovation Award”

Since 2017 he has been ambassador of AIRC.

Folco Terzani

Writer and documentary filmmaker

Folco Terzani, writer and documentary filmmaker, was born in New York and grew up in Singapore, Hong Kong, Beijing, Tokyo, Bangkok and New Delhi, travelling with his father across the entire Asian continent. In Beijing he attended public schools, graduated in Modern Literature at Cambridge and attended New York University Film School. He worked for almost a year at Mother Teresa of Calcutta’s Home for the Dying, an experience that led to his documentary The First Love of Mother Teresa. In his book La fine è il mio inizio (The End is my Beginning) (Longanesi, 2006), he collected together his last conversations with his father Tiziano, from which he then wrote the screenplay for the film of the same name. After extensive periods of time with the ascetics of the Indian Himalayas, he published Barefoot across Earth, Ultra (on extreme running, with Michele Graglia), The Dog, The Wolf and God, and most recently Beginning/End.

Stephan Vogel

Chief Creative Officer Ogilvy EMEA

Dr. Stephan Vogel is CCO of Ogilvy EMEA and Creative Chairman of Ogilvy Germany, responsible for more than 50 offices. He joined Ogilvy in Frankfurt as a copywriter in 1997 and has been a member of the Worldwide Creative Council, the top creative board of Ogilvy & Mather Worldwide, since 2011. In February 2019 he was appointed to the Worldwide Executive Leadership Team of the Ogilvy Group. Since 2009 he has led the creative teams as Chief Creative Officer across the German offices in Frankfurt, Duesseldorf and Berlin. He is member of ADC, since 2008 member of the ADC council and was from 2012 until 2018 ADC President. He has sat on the juries of Cannes Lions, D&AD, Clio, LIAA, New York Festivals, ADC, ADC of Europe, Epica and The One Show. He has won some hundreds of international awards, including D&AD, LIAA, Clio and One Show — and in Cannes alone, more than 60 lions. Vogel completed his doctorate in Mannheim and Munich with a scholarship of the Foundation for the Highly Gifted. Psychology and theory of science were his fields of research. He has published books on “Envy” and “The Psychology of Emotion: Blueprint for an Exact Science of Feelings.”

Brian Williams

Creative Director @ Global Creative Works, Google

Brian is an Emmy-winning creative director who spent 23 years in the creative agency world prior to joining Global Creative Works at Google in 2022. He’s interested in the intersection of hard science and creativity, new ways of communicating, and helping great ideas sing at the highest volume.

Nicola Zanardi

CEO Hublab

Nicola Zanardi is an Italian entrepreneur, business strategy consultant, innovation developer and populariser. He was copywriter at Pirella Göttsche and creative director at J. Walter Thompson. He founded and managed XYZ, which was later acquired by Reply. He has lectured at the University of Siena and the University of Milano-Bicocca. He lives and works in Milan through his company Hublab.

Giacomo Zanni

Creative Lead Google

At the age of 20 he began to take his first steps in the world of television as a programme editor. He discovered a world, he discovered a trade. He attended the Civica Scuola di Cinema Luchino Visconti where, during his studies, he created a programme that would be broadcast on Rai5 (2 seasons), and a documentary for Sky Arte, “Attori o Corsari”. In 2013 after finishing school, with colleagues he created the YouTube channel Zootropio. The channel’s first video “The 14 Stereotypes of Soccer”, exceeded one million views in its first week. From then on he devoted his time to YouTube Zootropio, which in just over three years produced over forty branded content videos and commercials for cinema and television. In 2015 he made his first short film “Silent Love”, which today boasts more than ten million views across the world. Among his latest work he helped writer Roberto Saviano create his YouTube channel. Since 2018 he has been working at Google, today in the Creative Works team as a Creative Lead in support of brands and agencies.

Giacomo Zito

CEO Cast Edutainment

Giacomo Zito is CEO of Cast Edutainment, a digital multimedia content factory. Responsible for business development and client director, he works together with the creative team of the

Company in the design concept, developing entertainment, communication and training

projects.

Communication expert, he began his professional career as a radio professional, with significant experience as producer, author and host of the storytelling program Destini Incrociati (Radio 24), award winning the Ennio Flaiano International Award in 2014 for the best cultural program.

Among the founders of GliAscoltabili podcast platform, he produced and created several

successful series, including “No Coach”, “La mia Storia” and “Ikaros”, a Spotify Original hostedby Morgan. Expert analyst and communicator of business strategies, he personally cares companies and organizations’ storytelling heritage.