saetta sinistra

Rock ‘N Roll

Rock ‘N Roll

saetta destra

Boredom. If advertising has become boring, so have we. Always trying to do the right thing.

A RIGHT IDEA IS NEVER A GREAT IDEA

A great idea always starts as a mistake. A great idea deranges you, makes you weak at the knees polarises people. Great ideas are those you want to hang photos of on your bedroom wall- theirs is the kingdom.

Enough of pleasing everyone, let’s stop idolising compromise, the timid father of all those minute ideas that crowd our useless days.

WE WANT TO STRIVE FOR CREATIVE CONFLICT.

In a world that is forever shouting, we whisper our voices under the cold lights in conference rooms. Creative directors and marketing directors, artists and intellectuals, directors and interns, nerds and techies, it doesn’t matter, let’s be bolder, bold enough to be the unpopular kid in the room: for it’s the only thing that will make our work popular.

Pop Art Bocca

LET’S GET BACK TO REVELLING IN WHAT WE DO.

The 10th edition of IF! will be as wild as Ludwig Van’s Clockwork Orange’s 9th: an outrage, a short circuit, an orgy of free minds. Let’s unleash the right hemisphere of the brain and say something off-track. So, no ‘semi-artificial intelligence’ can ever steal the show again.

#IF23 #ROCKNROLL #IF!Italiansfestival