John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. 

He was a founding partner of Saatchi and Saatchi in 1970.  

He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. 

John’s creative awards are numerous. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. 

John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.

John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic’ in 2011 and his book “Hegarty on Creativity – there are no rules” was published in 2014. 

In 2014 John Co-founded The Garage Soho, an early stage investor company that believes in building brands, not just businesses. 

John has just launched a new online 8-week course, entitled The Business of Creativity, aimed to equip people with tangible tools to help win through the application of creativity.

She introduces herself like this: former volleyball player, former university professor, former vice-president of a start-up because she believes it is important to always have their failures clear. She is currently the President of Playres, a no-profit gaming start-up and founder of the School of Failure. Author of the book Failure is revolution. Because failing is good!

Chiara Saraceno, honorary fellow at Collegio Carlo Alberto, Torino, was professor in sociology of the family first at the University of Trento then at the University of Turin. In 2006-2011 she was research professor at the Wissenschaftszentrum Berlin für Sozialforschung. In 1998-2001 she chaired the Italian Commission on poverty and social exclusion. At present she chairs the scientific committee for the evaluation of the Minimum Income scheme. Among her most recent publications, Advanced introduction to family policy, Edward Elgar 2022;  il Welfare, il Mulino 20212; Poverty in Italy (con D. Benassi e E. Morlicchio), Policy Press 2020; L’equivoco della famiglia, Laterza 2017; Mamme e papà. il Mulino 2016; Il Lavoro non basta. La povertà in Europa negli anni della crisi, Feltrinelli 2014; Coppie e famiglie. Non è questione di natura, Feltrinelli 20162. In 2005 she was nominated Grand’ufficiale della Repubblica Italiana by President Ciampi. In 2011 she was warded the status of corresponding fellow of the British Academy. She Chairs the Rete Italiana di Cultura popolare and is co-coordinator of Alliance for children and writes for the newspapers La Repubblica and La Stampa.  

Manuel Agnelli is a singer-songwriter, musician, record producer and writer, best known as founder and frontman of Afterhours, Italy’s premier rock band of recent decades, which he founded in 1985.

In 1989 Manuel founded together with other ‘cultural agitators’ the Vox Pop record label, which over five years has produced ninety records with bands such as Ritmo Tribale, Africa Unite, Mau Mau, Prozac +, Casino Royale and Sottotono.

In 1998 Afterhours took part for the first time in the celebrated May Day concert  in Rome. They were to return four more times. 

In 1999 they released their album Non è per sempre, which to this day remains in Italy’s 100 greatest records of all time, compiled by Rolling Stone Italia.

At the end of summer 2000, Mondadori published Manuel Agnelli’s book entitled Il meraviglioso tubetto, which went on sale combined with a special version of their last album with several previously unreleased tracks.

In 2001 at the the Italian Music Awards he won Best Italian Producer after producing Verdena’s album Solo un grande sasso.

In 2007 Afterhours were selected to perform at the SXSW South By South West Festival, the industry’s most important event in the world, held in Austin, Texas. From here they set off on a tour that made a stop at every American major city.

The influential American publication Spin Magazine included Afterhours in their “100 Greatest Bands You’ve Never Heard Of”, a list of the best bands they considered deserved to be heard by the mainstream public.

Manuel Agnelli was one of the judges at the 10th edition of the musical talent show X-Factor, a role he covered in the two subsequent editions (2017 and 2018).

In December Manuel was appointed artistic director of Open Future, Together!, where with his band Afterhours he sang with Daniele Silvestri, Carmen Consoli, Rancore, Lous and the Yakuza, Fatoumata Diawara and Damon Albarn.

In January 2020 the duo Agnelli-D’Erasmo won the Press Award for “Best Italian Live” at the 2019 Rockol Awards for their tour An Evening With Manuel Agnelli.

In September, Afterhours took the stage at the Arena di Verona with Heroes, the first on demand live streaming concert, held to raise funds for the categories of the music sector most affected by the effects of the Covid-19 pandemic. 

In October Manuel Agnelli returned as a judge on X-Factor, after a year’s absence, for the 14th edition.

In May 2022 the documentary “Tutankhamun – The Last Exhibition”, narrated by Agnelli, had its cinema release.

Expert in «employee experience» and issues related to improving engagement and satisfaction of people in the workplace. She has been one of the architects of the growth of Great Place To Work from the start-up phase until today and for more than 15 years she has been dealing with employee experience, assessment, data analytics

She is a certified psychologist and coach and offers individual feedback interventions or team coaching on groups of managers, with qualitative and quantitative listening methods. Within Great Place To Work Italia, she has held various roles in the area of consulting services, with a specialization in Financial Services and Manufacturing, and on large multinational projects.

Since 2023 she has been responsible for the competence line of Consulting Services and deals with change management and strategy projects, assisting companies in improving the way people work and their work experience.

She has always been involved in issues of inclusion and empathy in companies, and has contributed to the creation of an indicator of the level of diversity and inclusiveness of the workplace, the DE&I Index, used as a benchmarking tool between organisations on gender equality issues and generational relationships.

Restaurateur and entrepreneur for more than thirty years, Massimo Bottura is one of the most innovative and influential figures in the gastronomic world. In 1995 he opened the Osteria Francescana in Modena, his hometown. The restaurant’s numerous awards – the three Michelin stars in 2012 and first place in The World’s 50 Best Restaurants in 2016 and 2018 – contribute to the chef’s global reputation.

Over the years, other projects were born that today are part of the Franciscan Group: in Italy, Franceschetta 58, the Cavallino, Gucci Osteria Firenze and the guesthouse Casa Maria Luigia, and in the world, Torno Subito in Dubai and Gucci Osteria in Beverly Hills, Tokyo and Seoul. In 2016, together with his wife Lara Gilmore, he founded Food for Soul, a non-profit association aimed at combating food waste and social isolation

In recognition of his humanitarian and environmental commitment, in 2020 Bottura was appointed Goodwill Ambassador for the United Nations Environment Programme and Osteria Francescana was awarded the Michelin Green Star.

A renowned trainer of structured creative thinking in brand communications and a former advertising professional with a rich background of strategic and creative direction roles. Ravid is a recurring speaker at international marketing conferences and advertising festivals, including multiple appearances at the prestigious Cannes Lions festival.

By day he is VP and Chief Creative Officer of Grey Italia; in the evening – and at night – he turns into the author and presenter of the BAR SPOT original format, an original and surprising show dedicated to advertising that stages, once a month, at the Zelig in Milan between laughter, applause and sold out.

In his creative career he has won numerous national and international awards, working for some of the most famous brands in the world, from Coca Cola to BMW, from McDonald’s to Samsung.

He is part of the Creative Board of WPP Italia and is the author, with Gino & Michele, of the book “Anche le formiche nel loro piccolo postano”, published by Baldini & Castoldi.

Cristiano Cominotto has been practicing law since 1997, he co-founded LawTalks.it, the first online video magazine in Italy for lawyers and businesses. 

He has extensive experience both nationally and internationally in consulting on Labour Law. His work has been recognised by the Financial Times and has received numerous international awards.

Cristiano Cominotto is also part of many other organizations such as: 

• ABA American Bar Association – Cochair of the International LEL Committee and Cochair of the International Outreach Committee 
• The British Chamber of Commerce for Italy – Councilor and Cochair of Tax and Legal Chapter
• IAA International Advertising Association – Director of the Italian Chapter
• International Network of LINEE Lawyers for Employees and Executives – Cochair and Member

Cathy La Torre* is Lawyer and consultant, she has founded and directs the law firm Wildside Human First Milano, Bologna and Roma that follows people all over Italy thanks to the online.

She designs Diversity & Inclusion pathways for companies and public institutions, and is a business consultant on equal treatment, reputation, ESG corporate social responsibility and personal data processing. In 2019 she was awarded the Good Lobby award in Brussels as the best pro-bono lawyer in Europe, and in 2020 with the Emanuela Loi Courage award.

She published “No cause is lost” (2020) and “There are more important things” (2022) for Mondadori. She writes and produces the podcast “Inverted – stories of gay, lesbian, bisexual, trans and transvestite who have reversed the course of history” with Guglielmo Scilla, on all streaming platforms. On social media, she talks about rights and is known as @avvocathy.

He has written books (“Discoinferno”, “Oh oh oh oh oh: i Righeira la playa and the summer 1983”), vice-directed newspapers (“Rolling Stone Italia”), conducted programs on national radio (“Planet Rock”, “Suoni & Ultrasuoni” and “Weekendance” on Radio2 Rai), created music streaming formats (TIMmusic), voice assistant’s contents (SOLO) and interviewed Daft Punk when they were twenty. 

He has a weekly podcast of “deeply wrong music” titled “The Tuesday Tapes”.

He wrote for Rumore, Bassa Fedeltà, Il Mucchio, Mucchio Extra, Il Fatto Quotidiano, Rolling Stone, SentireAscoltare. For Giunti, Arcana, VoloLibero and De Agostini he has published and translated several books on music. Per Rumore he has edited four guides on cult records from the 60s to the 90s and one on musical documentaries.

He teaches communication and copywriting at the IAAD in Turin and has taught advertising writing courses at the Holden School. As a copywriter he worked for ten years in BGS/Leo Burnett, with campaigns for brands such as Fiat, Sanpaolo, Ferrero, La Stampa, 3 and others, and as freelance he has collaborated with many great Italian agencies.

Stefania holds the position of CEO and CCO in Serviceplan Italy, part of the Serviceplan Group, the number one independent network in Europe. In her career she has won national and international awards at the Italian and European Art Directors Club, the D&AD, New York Festival, Epica, Clio and Cannes. 

She is President of ADCI, Art Directors Club Italiano and Founder of the Equal Project for gender equality and the promotion of inclusion.

Laura Corbetta is CEO & Founder of YAM112003. The communication company, founded in 2004, is now an independent, innovative and dynamic Italian content market, active internationally. It is a creative agency and production house (TV, video, events) specializing in the conception, production and management of integrated communication projects.

Laura is also President of Osservatorio Branded Entertainment (OBE) and Director of Fondazione Milano – Scuola Civiche. Her career in the world of communication began on television – first Fininvest, then Mediaset – where she worked for 10 years in RTI’s editorial marketing dealing with data analysis, product, promotion, scenarios, research and strategy.

Subsequently, she dedicated to strategic consulting, developing extensive skills in the digital, web and mobile sectors until the foundation of YAM112003, thus starting her entrepreneurial career.

He coordinates an active team in psychotherapy and research on abusive relationships and affective addictions. He’s known on social media as “positive psychology”.

Flavia Carlini was born in Naples in 1996 and currently lives in Rome. She studied international cooperation and development at La Sapienza University and then earned a master’s degree in euro-design. Passionate about writing, reading and social issues, she is actively interested in issues such as rights, gender equality, politics and geopolitics.

Through social media, such as Instagram and TikTok, Flavia disseminates information and critical knowledge on the topics of which she is an expert, sharing informative videos and writing articles in newspapers. Flavia’s main objective is to create a type of information that is accessible to people and an input to promote the recognition of collective rights and equality.

Merit of Flavia is to have greatly expanded the audience of people interested in these topics, thus breaking the so-called “bubble” and finally making the information accessible to all. With her public speaking skills and also her acting studies, Flavia often exhibits in public events and panels to share her ideas. She also worked on podcasts, television and radio shows.

Flavia Carlini has become a point of reference in the field of Italian information, especially for the Z generation. Her ability to involve young people through social media has created a space for discussion and exchange of ideas through active participation and dialogue between different generations.

Thanks to her dedication and passion for the issues she deals with, Flavia continues to work to disseminate accessible information and promote gender equality and social equality, constantly looking for new ways and platforms to reach a wider audience.

-More than 20 years as a copywriter employed in multinational advertising companies in Milan. 

-Collaborations Rolling Stone Italia, GQ, Icon Panorama; Riders 

-He is a co-founder of Edizioni di Atlantide

He exhibited and performed at the Rada in Lugano in October 2020 

He collaborated with his art works on a column for Rolling Stone 

His works are archived by gallerist Lillo Bolzani from Milan.

Performer for different TV broadcasts and live performances, in addition to the podcast “Rock around the bar” about music heroes who have passed the threshold of common perception.

Chief Communication Officer in Large Corporates, Automotive, Telecommunications, Digital, Mobility and Energy. Today CCO and Chief Sustainability Officer of A2A, the first Italian multiutility, leader in the integration of ESG factors in corporate strategy and governance. 

From her early roles at General Motors and Ford, she developed leadership communication experiences on a global scale, producing international formats in the long term in which Telecom/TIM operated in 4 European countries, Latin America and Turkey. She led the communication of Ferrovie dello Stato Italiane and then moved to EY with the responsibility of Marketing, Brand and Communication for the Med Region.

Meanwhile she is Alumna of Stanford University’s Graduate School of Business, directed the Center for American Studies, and is adjunct Professor at Pontificia Università Gregoriana and LUISS Business School. 

Member of the Board of UPA (Users Advertising Associates), Audicom, A2A Energia.

Raffaele Tovazzi is the first Executive Philosopher in Italy. The figure of the “Executive Philosopher” in the international context is called Chief Philosophy Officer (or CPO) and summarizes the activity of those who use humanistic knowledge as a practical tool for making communication, advice and training. In addition to being an Executive Philosopher, Raffaele Tovazzi is the co-founder and Creative Director of Dr Podcast.

Luca de Gennaro is Vice President Talent & Music of Paramount Global, teacher of “Programming and music synchronization in the media” at the Master In Musical Communication of the Catholic University of Milan, radio host on Radio Capital and journalist.

He was artistic curator of Milano Music Week from 2017 to 2021. His last book is “Pop Life: 1982-1986, The Five Golden Years of Music” (Rizzoli Lizard). He is the author of the podcast “Live! I was there” (One Podcast production).

Valeria Sgarella has worked for over twenty years in private radio as author and speaker, and, for five years, at MTV Italia as production assistant and author. 

She writes about music. She has published books related to the grunge movement and the city of Seattle: Andy Wood, the inventor of Grunge (Area51/Ledizioni), Beyond Nirvana (Editions of the Cat), Seattle: the city, music the stories (Odoya). She also wrote the texts for the book “Billie Eilish: the Bad Guy of Pop” (Centauria).

He began his career in analog as part of the editorial staff at publishers Feltrinelli. From there he upended to digital, working for communication agencies: Content Writer, Digital Strategist, Head of Social and now Head of Creative Services at Wavemaker.

After a number of years in research and trend analysis, Silvia moved to communication agencies, first working on digital and social strategies and then in media. At Wavemaker she handles strategic coordination with a team focused on two of the big players of the agency, orchestrating attack strategies and activations that go beyond pure media. Luxury and entertainment are the markets she follows most closely.

Roman by birth, Milanese by adoption, German for three years and American for one, he has worked many years in the advertising industry, both in Italy and abroad for large international communication networks, creating campaigns for big-brands such as FCA, P&G, Heineken, Netflix, Mulino Bianco, Campari, Coca-Cola, Leroy Merlin, Schweppes, Powerade, Nissan, Prime Video, Itg, Eni,  Samsung, just to name a few.

Diego started out as a copywriter in 2010 at the then Y&R, and then returned in 2023 to what is now VMLY&R. He boasts numerous awards at the principal Italian and international festivals, including Cannes shortlists and Lions.

• Chiara has been in communication since 2001, and over the years has worked prinicpally with agencies of the WPP group.

After a considerable period of time in London, focusing in particular on digital, she returned to Italy and began her career as account manager, to then become Business and Client Director.

Today handling clients and managing work teams has evolved into a totally strategic role, replacing time and budget management with research on brands, consumers and the connections created between them. Over the years, she has gained extensive experience on different types of accounts, from automotive to pharma, from luxury to food. Chiara lives in Rome with her husband, three children, dog and cat and a enormous quantity of books.

Matteo Lazzarini joined Leo Burnett as copywriter in 2007 and continued his professional career at Young&Rubicam (2010) and CasiraghiGreco& (2012). After freelancing in Toronto, he returned to Italy as Associate Creative Director at Leagas Delaney (2016). Since 2018 he has been at AKQA where he currently holds the role of Group Creative Director.

Thaina began her career at Red Bull, where she worked for over five years heading a regional field marketing team, then moved to the Brazilian office with responsibility for special marketing projects and strategic support of business plans. After moving to Italy, in 2021 she joined AKQA, where she is now Senior Strategist with the objective of fostering the best creative work through insights that connect brands and people.

Adrian D. Sordi, since 2021, has been EMEA’s Head of Content and Trends Ecosystem on YouTube Shorts. Prior to this assignment, he was responsible for content and trends on TikTok, where he led the development of the ecosystem and its promotion in European markets, including Italy. 

With a deep passion for technology and a deep interest in online ecosystems and cultural dynamics, in 2017 he founded Hoopygang, a talent agency and influencer marketing leader in the Italian market.

Mailine Swildens is Director of Creative Works and Creative Innovation for Google EMEA. 

This unique team works at the intersection of insights, data, content and technology. Insights analysts, creatives, strategists, creative technologists, creative business partners and producers work with Google’s biggest clients and agency partners to help build branding and marketing campaign effectiveness and excellence with Google’s products and platforms.

Mailine has spent her entire career leading teams in the international communications & digital industry. She started working at McCann Global in New York, and after an MBA at INSEAD, joined Publicis Worldwide as Director of International Development. She then became part of the founding team of FullSIX Europe. The agency grew to become a leading digital marketing pure player in Europe with a portfolio of multinational clients,  +180m euros in turnover and +1500 employees. The company was subsequently sold to Havas. 

Mailine then joined Google to start the ZOO, its iconic creative team, in Southern Europe, Middle East and Africa and grew it throughout the EMEA region, working for Google’s largest clients across all industry verticals. The ZOO changed its name globally to Creative Works in 2021. She is a frequent industry speaker at major creative and digital festivals and conferences, such as the World Wide Web Forum, Cannes, Mobile Marketing Association, IAB, The Drum, the Dubai Lynx and many others.

A life spent in creative agencies as a copywriter, creative director and finally executive creative director. 15 years of sweat, tears and joy launching campaigns, winning clients and prizes, spending sleepless nights and also making a lot of mistakes. He joins TikTok in 2020 to help agencies and customers create the best creative jobs on the platform.

She started with the school play of elementary school in the role of “moss” then becoming the fixed face of the stand up of Comedy Central and finishing finalist at Italia’s Got Talent 2021. She participated in several television programs as a comedian: Sunday 5, Colorado and Le Iene. She collaborates with Serena Dandini in the show “Come on idiot”.

This year she launched her comedy podcast “Black Humor”, which peaked at number 10 on the Spotify chart. Her favorite places still are the web and the stage.

Davide is currently working as ICEG Chief Creative Officer at Accenture Song after more than four years as Global ECD at Publicis Milan, working on brands such as Coca Cola, Nescafé and GSK. Before that he was Group Executive Creative Director at Leo Burnett on the global FCA account for the brands Fiat, Chrysler, Jeep and Dodge, both in Turin and Detroit. His work has been awarded at major international festivals including Cannes, D&AD, Clio, NY Festival, The One Show, Andy’s, LIA, Golden Drumm and Eurobest. He has served as a juror in many festivals including two editions of the Cannes Lions, D&AD, Eurobest and ADCE. Former VP of the Italian Art Directors Club, he is currently board member of UNA (the Association of Italian communication agencies). He is the creator and co-founder of IF!, Italy’s most important festival of creativity.

Dardust is Dario Faini, one of the most influential Italian pianists in the world of the new generation. His music accompanied internationally acclaimed events such as the Superbowl, the NBA All Star Game, the Apple Keynote and the Flag Handover at the Beijing 2022 Olympic Games Closing Ceremony, just to name a few. 

Author and producer of exception, he has signed many great Italian successes, boasting a handheld of over 70 platinum records and over 500 million streams.

Forty-six years, he has already spent more than half of his life imagining himself as a brand strategy for projects ranging from advertising to design to product development to the digital experience, working with C-Suites of local and global customers in every industry, for agencies like McCann and DDB, where he’s chief strategy officer for eight years.

Among his credits: Unilever, Costa Crociere, Vodafone, Wind, Iliad, Volkswagen, Audi, Lamborghini, Intesa Sanpaolo and Isybank.

In 2018 he made the leap in consulting and shortly after he became head of the brand strategy area for all Accenture Song ICEG (Italy, Central Europe and Greece) with the challenge of reinventing how to make brand strategy in a world where technology is redefining the relationships between companies and consumers.

Ludovica is one of the few professionals in Italy with specific experience in branded entertainment  . Raised in Friends & Partners and Magnolia/Banijay as executive producer, she created one of the first Branded Content Units in the country.  Today she heads FUSE, the division of Omnicom Media Group devoted to Content & Entertainment and specialised in Music, Sport, Social Media Entertainment and Culture.

As a creative manager, she uses storytelling and creative partnerships with talent and rights holders as catalysts for attention and as the main strategic lever for brands: her passion for musical experiencences and relevant narratives is the basis of her career. With these ingredients she develops multi-platform Branded Entertainment projects focused on effectiveness, developed/built* by studying people and their passions. In her career she has worked for Samsung, Barilla, McDonald’s, VW, Google, Poste Italiane , Henkel , Lidl and many more.

Carla is Head of Creative Works at Google in Italy, leading a multidisciplinary team of inspiring talents that take the most of creativity, tech and media developing long lasting relationships with clients and partners and increasing their business.

Originally from Argentina, Carla brings more than 19 years of creative industry experience working with global top leading brands. She began her career in Wunderman, then she joined Young & Rubicam and finally  Gruppo Roncaglia where she pushed the teams to create innovative campaigns that allowed brands to create unique experiences for their customers. She has been a jury member in various national and international awards such as Cannes Lions, eurobest, New York Festivals, ADCI Awards and others. She is part of iF! Italians Festival committee, Italy’s most important festival of creativity.

Born in Italy with multi-cultural background, Jack has 20 years of experience among large communication groups, consultancy and PR agencies, till the role of Strategy and Chief Creative Officer. He’s also Executive Board Member of Italian Art Directors Club and IF Italians Festival, and Coordinator of the Master in Creative Direction at the IED – Istituto Europeo di Design. 

Already juror in Cannes, New York, South Korea, Italy, he has been recognized with over 80 Italian and international awards, including Grand Prix ADC*E and ADCI, New York Festivals and D&Ad Yellow Pencil. He brought his students to the stage of Cannes, winning – for the very first time ever – the Cannes Future Lions award, and to the tracks of Tokyo 2020 Olympic Games with a leg specifically designed for Martina Caironi. Finally, he helped organizing the music and TV show Battiti Live, the most shared event in the Italian summer 2022.

Jack’s first concert was an Elton John’s on, in 1993.

He loves David Bowie, Pearl Jam, Red Hot Chilly Peppers and Linkin Park.

He hates stereotypes.

After working as assistant sound engineer, he graduated in 1966 in art direction and began working for Y&R, then D’Adda, Lorenzini, Vigorelli and later from 2000 in DDB, DLVBBDO and Armando Testa as Creative Director. In 2009 he moved to New York as Global Creative Director for Jaguar and other luxury brands of the Havas Group. Two years later, he returned to Italy as ECD of Ogilvy & Mather Advertising and in 2013 he was appointed Chief Creative Officer of Ogilvy Italia. In 2022 he was also made President of the agency. His portfolio boasts national and international awards, including Cannes Lions, Grand Prix at ADCI, New York Festivals, Clio, D&AD, D&AD, LIA and OneShow.

During his career he has written about art, taught advertising and worked with the Triennale di Milano. In 2005 he took up a career as an artist. Today his works are exhibited in contemporary art galleries in Milan, Paris and New York. In 2018 he published his first volume of art, “Humanscape”.

Born in Milan in 1973, Emanuele Nenna has been involved in communication since 1995. Born as a copywriter, he became CEO and partner of several international agencies, before founding Now Available with two partners in 2008. It was the first Italian agency of “neutral advertising”, and in 2014 it became The Big Now, with offices in Milan, Rome and Accra. In 2018, The Big Now joined the Dentsu Aegis Group, where Nenna is a member of the Dentsu Italy EXEC Committee.

Since the official launch of DENTSU CREATIVE globally in June 2022, Nenna has been CEO and President of DENTSU CREATIVE Italy, the creative agency with over 250 talents and professionals spanning all creative disciplines. He is past – president of UNA, United Communication Companies, TED speaker, lecturer at NABA, IED and Politecnico di Milano and is also author of “Creative 4Cast. A new solution for the future of advertising” (LID Publishing, London, 2013).

In May 2023, Emanuele was appointed CEO of DENTSU CREATIVE’s SEMENAT (Southern Europe, MENA & Turkey) cluster.

Alessandra is an university professor in Event Management for the Mimec Masters course at Bocconi University and consultant for marketing, communication and events production.

She has twenty years’ experience in the design and production of online and offline campaigns. She has worked with leading brands investing in communication and with the major ad agencies.

General Manager and Co-founder of IF!, Alessandra is a member of the board of ADCI Servizi and works with both profit and non-profit organisations.

Piano study with exams at the G. Verdi Conservatory in Milan

Marianna Ghirlanda joined the BBDO group in September 2018, as CEO of DLVBBDO and Proximity Italia after a long experience in Google. Since 2011 she has been Head of Creative Partnerships in Google Italy where she has been responsible for relations with creative agencies for special projects. After graduating in architecture with specialization in ergonomics and a master’s degree in marketing, she began her working experience as a designer. In 2001 she approached the world of communication working for ten years in creative agencies in Italy, the Netherlands and the United Kingdom.

Michelle, more known as Choi, is the youngest Creative Director at FP7 McCann.

Coming from the Philippines, with over 7 years of experience in the business, she’s won over 70+ awards, including Cannes, D&AD, Clio, One Show, Spikes, AdStars, AdFest, Epica, Cresta and other shows.

At 25, she created the first national typeface for the Philippines. In 2021, won the Philippines’ only Design Lion. In 2022, the country’s only D&AD pencil and hopped on over to Dubai. Over her career, she has consistently remained within the top 30 creatives of the country.

Now, she works for the most awarded creative agency in MENA. She’s worked on Adidas for the World Cup last 2022, IKEA’s ‘bring on the mess’ campaign this 2023 and has had multiple campaigns launched with global brands like PEPSICO, Betty Crocker, Nestle, Unilever and more. Recently, she just broke the all-time record for the biggest business win of FP7 McCann with NEOM.

Over 15 years of experience as a television author for the major national publishers and Content Creator. In 2011 he joined Rai as Author for Quelli che il calcio and collaborated as Branded Content Media Consultant for Illycaffè. Among the production companies he collaborated with Zodiak, Magnolia S.p.A. and Endemol Shine Group. Since 2018 Creative Director of the Next14 Group.

Over 20 years of experience in television productions and advertising. He has held the role of Author & Producer for the most important companies in the sector (Rai, Mediaset, Discovery Channel and MTV Networks). In 2000 he co-founded Neo Network and after serving as CEO at Zodiak Active, he joined Next14 in 2015.

Before she even starts talking, she decides she’s gonna be an actress. She studies dance, singing, acting and political science. She has presented numerous television programs, starred in various sitcoms and in several auteur films. She wrote a book published by Vallardi: “Una mamma ansia e sapone” on the normalization of motherhood.

Her work has always been accompanied by social commitment especially in helping women and children. She is the testimonial of Differenza Donna, an association that has been fighting against male violence against women for more than 30 years thanks to its Anti-Violence Centres and Shelter Houses. In the last year she has created content as a public editor for the newspaper La Svolta.

From July 2023 she hits the major Italian theaters with the show “SHUT UP!” based on  the book by Michela Murgia.

NASKA, stage name of Diego Caterbetti, born in Civitanova Marche, class 97. As soon as he finished high school, he moved to Milan to focus on his musical career. Growing up with the punk/rock scene of Blink 182 and Sum 41, he later became passionate about the American emo trap scene led by Lil Peep: influences that find ample space in his music and that allow him to give his project a sound at the moment unique in Italy.

In 2020 he released his first EP ALO/VE that will be published by Sony Music. His first single “Dormi” is the manifesto of jealousy, insecurity and confidence in the relationships of today’s kids.

“What do you know”, “California”, “Mamma non mi parla”, “Spezzami il cuore” and “Punkabbestia” are singles that precede his first album REBEL. In addition to music, in 2019 he opens his Twitch channel and begins his parallel streamer path reaching a loyal audience that follows him in daily broadcasts.

She has over 15 years of experience in sales, digital marketing, technology and digital advertising, with a focus on innovation. In Twitch since April 2021 with the role of Sales Director Italy , her aim is of leading the strategic direction and define business strategies for the Italian market aimed at increasing customer engagement and partnerships with brands. Before joining Twitch, she spent 10 years at Google, where she led a business unit responsible for the digital transformation of key customers in the Tech, Telco, Media&Ent and E-commerce sectors.

I am a small-town boy raised on bread and TV with the dream of being part of that sweet moments factory one day. For 10 years I have been in the world of communication dedicated to brand entertainment with a background that starts from the publisher, goes from the production company and arrives at the agency.

I have a proud Italian heart but with a curious eye towards the world and I believe in the mantra that advertising must be made for real people and not only for those who work there without ever forgetting the value of lightness and its strength.

For 8 years I have been an integral part of the Dentsu world with the most disparate projects from branded content tv and digital, through integration tv in super pop programs, touching a bit of branded podcasts and branded songs with a splash of influencer marketing for customers of different product categories but with a piece of heart dedicated to the world of food & beverage.

My ‘being rock’ is in being able to bring who I really am in my work, without filters and with an unbridled passion in what I do, sometimes even over the top but always with the mission to bring my client in the most suitable context for him with the most impacting content to reach its target.

with a strong passion for the art of makeup and a enhancing stylistic approach, which defines ‘not transformative but revealing of its natural beauty’ and representing the creed of  M·A·C Cosmetics  All Ages, All races, All genders, Michele Magnani – Global Senior Artist  M·A·C Cosmetics – creates the distinctive looks of  M·A·C Cosmetics in projects that see the brand protagonist

in the world of fashion and entertainment, managing the  M·A·C pro Team, which represents the spirit and the embodiment of the brand culture.

Priscilla is the most famous Italian Drag Queen in the world, also known for her work as a LgbtQIA+ community rights activist. In Italy she is definitely the reference point of drag art: a phenomenon that is artistic, but also cultural, social and costume together.

She took part in several theatrical performances playing herself and gave maximum proof of her acting skills in the monologue “Priscilla Killer Drag” written for her and directed by director Fabio Brescia.

In 2021 Priscilla was chosen by the production Ballandi to conduct the first season of “Drag Race Italia” playing the role that in the original American version of the format is of Ru Paul and in October ’23 will be broadcast on Paramount+ with its third edition. 

Mariano is often a guest on TV programs and participates in initiatives of civil, social and cultural commitment.

Maura Gancitano, Italian essayist, philosopher and opinionist active especially in the field of divulgation, with journalistic collaborations and participation in political debates and television. She is co-founder of Tlon, a school of philosophy.

Valentina Fronzoni is an Italian Executive Producer, with an extensive International background and founder of the BigMama, a production company based in Milan, italy.

Born in Milan, she moved to London at a young age, where she graduated in Media Studies and went on to become involved in several projects for Mike Leigh’s London Film School while gaining junior experience at a number of London Production Companies (Blink, theBrave Film Company, Joy Films).

Moving back to Italy in 2001, she continued her professional growth at FilmMaster, the most prestigious Production company at the time.

In 2008 she co-founded the BigMama with the aim of creating an agile, cutting edge multimedia production company. The company, now 13 years old, produces campaigns for several clients and has a flair for producing jobs that are talent-based and creative-driven within the realm of the advertising world and content creation.

The BigMama’s work for both local and International Clients has won awards in Cannes Lions, Clio and ADCI.

Valentina currently lives in Milan with her husband GB and their two children.

He enters the world of communication in the period in which social has taken its first steps. Drummer for passion, he has always been busy dictating the timing of projects and managing customers, immediately being at ease in the role of account. Over the years, he has worked at Accenture, H-Art, I understand the role of Client Director and at Digital Entity, a special unit of NTT Data, where he has been supporting companies in their digital transformation journey. 2016 is the year that marks the beginning of his career as an entrepreneur and the entry into Miyagi as a partner and Managing Partner. In Miyagi Giuseppe brings his experience in managing integrated and digital projects contributing to the exponential growth of the Creative Content Marketing Agency and working on clients such as Ray-Ban, Red Bull, Intesa Sanpaolo, Amplifon, Campari, Inter and FIFA, just to name a few.

Since 2021, the year of merging between Media.Monks and Miyagi, Giuseppe has held the role of Managing Director of Media.Monks Milan, where he leads and supports a team of over 120 talents.  

As co-founder of the legacy MediaMonks brand in 2003, Victor led its intercontinental expansion to the 1,100-person powerhouse that merged with S4Capital in 2018.

Today, Victor heads Media.Monks’ integrated Content, Data&Digital Media and Technology Services practices in EMEA. Victor also leads the development and implementation of Media.Monks’ global ESG strategy.

In his role as Executive Director on the S4 Board of Directors, Victor is responsible for ESG strategy and decision-making.

In addition to his business acumen, Victor is a mentor to young entrepreneurs, an investor in digital businesses and a philanthropist supporting initiatives that fight poverty, inequalities and environmental issues.

His entrepreneurial mindset and experience make him a sought-after speaker and thought leader for the digital industry. 

Haroldo Moreira started his career in 2013 at BBDO Guatemala and quickly rose through renowned agencies such as 4am Saatchi & Saatchi and El Taier DDB Centro. After receiving awards and recognitions in Guatemala, he moved to Buenos Aires to train at Brother and complete an internship at DDB Argentina, where he won awards at significant festivals and made a bold personal branding move by tattooing an agency’s logo on himself. At BBDO Argentina, he developed award-winning campaigns and was recognized as one of the best creatives of the year in 2020. Upon joining Gut Buenos Aires, he worked on acclaimed campaigns such as “Órale Bezos” and “The Artois Probability,” the latter winning a Grand Prix at Cannes. In 2023, alongside Julian Amarillo, he represented Argentina at the Cannes Festival. Haroldo has become the first Guatemalan to achieve international distinctions and has been recognized for his creativity throughout his career.

Julian Amarillo began his career in 2018 at Brother Buenos Aires, quickly standing out and undertaking an internship at the Astillero agency. At Wunderman Thompson Argentina, as a Junior Art Director, he worked on award-winning campaigns and represented Argentina at the One Club All Stars 2019 in New York, achieving first place. Later, at FCB Fire, he led the rebranding of the agency and the Esports CsGo league. At Gut Buenos Aires, he launched acclaimed campaigns like “Órale Bezos” and “The Artois Probability,” which won the Grand Prix in Creative Data at Cannes Lions. In 2023, his recognitions at Young Lions Argentina and his contribution to Gut Buenos Aires culminated with global awards at Cannes Lions and prominent appearances in media like LatinSpots and Achaap in Chile.

She has directed numerous Italian magazines, many of them aimed at women, from Topgirl to Cosmopolitan, from Tustyle to Starbene, to Donna Moderna, whose guide she has been for 9 years. She has two daughters, to whose education she dedicated a memoir “As if you were not a girl” (Mondadori, 2018), and a husband: conversations with him on mental load have become the essay: “I wrote this book instead of divorcing” (Feltrinelli, 2022). After leaving the direction of Donna Moderna in December 2021, she embarked on an adventure as an entrepreneur in the publishing field, focusing on the theme of economic independence. She co-founded Rame, a platform that aims to initiate a cultural revolution in society, through its contents, which transforms personal finance from taboo to the subject of unprecedented conversations.

For over 30 years he has been carrying out management consultancy activities with particular focus on change management, organisational culture, listening systems and measuring the quality of relations with stakeholders. His work on internal communication processes and systems and on the performance development of senior leadership teams is relevant, particularly in the new ways of working

Barbara Falcomer has more than 20 years of managerial experience in the luxury sector, including 10 years as CEO of Montblanc Italia. She also worked in Mediaset, Beiersdorf and Coty. She is business angel in some technological startups with Italian Angels for Growth and mentor in the luxury, fashion and retail sectors through Fashion Technology Accelerator, providing experience, strategic vision and execution skills for the development of young managers and the growth of new projects. Since January 2017 she has been General Manager of Valore D, a non-profit association of companies that promotes gender balance, the enhancement of diversity and inclusive culture in organizations.  In this role Barbara has the opportunity to contribute and have an impact on cultural and organizational change, participating in a sustainable development that creates value for individual companies and contributes to the social and economic progress of the country. She is an independent and minority director of listed companies. From Veneto, after graduating in Languages and Foreign Literatures in Venice Barbara completed her training first with the Master Publitalia ’80 and then internationally with an Executive Program at INSEAD. Married, two children, has a passion for the luxury industry, startups, science fiction films and mystery novels.

Currently brand strategy lead in Urban Vision, she has a weakness for all the activities that come out of the standard track, which, she says, are the ones that entertain the most. 

A marketing and digital training, with a background also linked to influencer marketing, she supports through OOH the strategies of brand storytelling, to tell unique and never banal stories.

His diploma short film project at at IED (European Institute of Design) was selected for the
official competition at Annecy International Film Festival in 2002. From there he started his
career in the animation industry and won awards in Italy and abroad (The Poitiers Film
Festival).
In 2004, along with Davide Rosio, he founded Movimenti Production, a production and
animation studio, producing short films and some of the most relevant titles in the
animation field, such as “Le Loup” and “Topo Gigio” (Pulcinella Awards 2020, Moige Award
2021).
As author, director and creative director, Giorgio Scorza has signed several advertising
campaigns, album covers, installations, events and Italian and international videoclips,
collaborating successfully with artists such as Mika, thasup, Pinguini Tattici Nucleari, and
Machete Empire Records, winning the Italian Videoclip Award in 2006 and 2007.
Teacher of animation cinema and digital animation for years at IED in Milan and at Dams
in Udine, in 2018, along with Davide Rosio, he founded in Florence DogHead Animation,
the 2D animation studio that realised the first animated series of Zerocalcare, Italy’s most
famous novelist, “Tear Along the Dotted Line”. Giorgio Scorza also signed the technical
direction of the show along with Davide Rosio, the series was produced by Movimenti
Production and released globally on Netflix in November 2021. The series achieved
several awards such as “Best Tv Series” at the Diversity Media Awards 2022, the “Nastro
of the Year” at the Nastri d’Argento Grandi Serie Awards 2022, 5 Serial Awards, such as
Directing and Scripted Series of the Year, at FeST – Il Festival delle Serie Tv 2022 and the
Globo d’Oro 2022 – the film prize given by the Foreign Press Club in Rome. In June 2023
the new Zerocalcare’s series for Netflix “This World Can’t Tear Me Down” was released,
produced by Movimenti Production and signed by Giorgio Scorza as a techincal director
along with Davide Rosio.

Cristina Gusmini is Director of Series and Film Marketing for Netflix in Italy. Before joining Netflix in 2018, Cristina worked for over 15 years at Heineken Italia, where she held various roles in marketing and innovation, managing brands such as Heineken, Ichnusa and Birra Moretti. Among the projects Cristina has worked on include Heineken Jammin’ Festival, Heineken The Dilemma, the launch campaigns of Stranger Things, Money Heist ,This World will not make me Bad and many others.

Michele Foschini co-founded BAO Publishing with Caterina Marietti in 2009 and has been its Editorial Director ever since. Historical editor of Zerocalcare, he also supports him in the writing phase of his animated series. He lives in Milan with two cats.

Pioneer of digital marketing and professor of advertising models and digital planning. She has been working for more than twenty years now but she is not ashamed of it. She was born a copywriter, spent the bulk of her career in large international communication groups on strategic planning, deepened the publishing market in Condé Nast and then dedicated to startup and direct consulting through her company. She has always been involved in transformation in the field of communication and unconventional advertising solutions both in the agency and as a corporate advisor. She is currently Chief Digital Officer in Piemme Dealership and coordinates the Advertising Models course in NABA.

She took her first steps in communication in 2010, first in the company and then in several advertising agencies. She has worked as a copy, strategist and creative director across the ATL and the BTL, in the field of dissemination and cultural events and as a lecturer in many educational realities, including the IED of Turin and the Scuola Holden. In recent years she has carried out, through social campaigns, issues related to gender equality and inclusive communication, being included among the Unstoppable Women of Startup Italia as one of the 1000 women who are changing our country. Her first book, published in 2022, is called “Scrittura Ribelle”, with a preface by Paolo Iabichino. Since 2023 she has been Communication Director of the newspaper La Svolta.

Ilaria Castiglioni is Manager for the original Italian Netflix series since 2019. She has worked on several titles including “Tear along the edges”, “This world will not make me evil”, “Stuck”, “Suburræterna”, “The lying life of Adults”. Before joining Netflix, she worked for 10 years in Indiana Production, where she played the role of Head of Development. Ilaria graduated in Economics for Art, Culture and Communication at the Bocconi University of Milan, and has a master’s degree in Storytelling at the Scuola Holden in Turin.

Frank’s career begins at LifeGate Radio as a music journalist as well as responsible for communications, all creative content and live events. From then on he has been an absolute protagonist in the international advertising world: creative director of Adidas and Gazzetta dello Sport for TBWA Italia. Then Global Creative Director on brands like Ploom and Adidas Running at the Amsterdam office. In Singapore with Jack Morton creative director for Netflix ASIAPAC&India. Recalled to Italy to play the role of ECD of Accenture Song. After three years in the role, and a few awards won, he returns home. Now CCO at LifeGate, together with his team, he deals with content, creativity and creative advice for the brands the group follows.

He has always been involved in music at 360°, collaborating with different publishing companies and as a consultant for brands, artists and events. He is currently the artistic director of LifeGate Radio and follows the musical editorial line and the production of audio/podcast content.

He has directed and produced documentary podcasts, among others, for Rai Radio 3 and lifegate Radio. She also advises, supervises and trains in audio productions.

Serena Di Bruno began her career as art director in D’Adda, Lorenzini, Vigorelli, BBDO, and then moved on to 1861United where she assumed the post of Creative Director in 2008. After the merger with the Grey network she becomes Head of Creative Department in 2019. Since January 2021 she is ECD of DLVBBDO.

In her career she has worked for several national and international clients including Eon, Porsche, OVS, Beiersdorf, Subito, Fater, BMW, MINI, Henkel, Bayer, Pirelli, Campari, Cinzano, Yamaha, Lexus, Costa Crociere, Ikea, Sky, Breil, Vodafone, Volvo, Regina, Polaroid Eyewear and Mediaset.

Her work has earned her the recognition of important national and international awards including Cannes Lions, Epica, Eurobest, New York Film Festival and ADCI. She had the honor of participating as a judge in prestigious creativity Festivals and from 2008 to 2011 she has been an advisor at ADCI.

At the age of 20 he began to take his first steps in the world of television as a publisher. He discovered a world, discovered a profession. He attended the Scuola Civica del Cinema Luchino Visconti where, during his studies, he created a program that will be broadcast on Rai5 (2 seasons), and a documentary for Sky Arte “Actors or Corsairs”. In 2013, after school, he and colleagues created the YouTube channel Zootropio.

The first video of the channel “The 14 stereotypes of soccer”, exceeded one million views in its first week. From then on, he dedicated himself to the YouTube channel Zootropio, which in just over three years produced over forty branded content videos and commercials for cinema and television.

In 2015 he made his first short film “Silent Love”, which today boasts more than ten million views in the world. Among his latest works he helped the writer Roberto Saviano to realize his YouTube channel. Since 2018 he has worked at Google, now in the Creative Works team as Creative Lead to support brands and agencies.

Monica J. Romano, a Political Science graduate with a thesis on discrimination against transgender people in the Western world, has been an LGBT+ rights activist since the late 1990s. Honorary President of the Association for Transgender Culture and Ethics (ACET)In 2021, she ran for the municipal elections in Milan with the Democratic Party, becoming the first transgender councillor in the city’s history.

She was later elected vice-president of the Equal Opportunities and Civil Rights Commission. She has trained in diversity & inclusion issues at companies and training institutions and has attended the Master in Diversity Management and Gender Equality of the Fondazione Giacomo Brodolini.

She has published: “Daytime. Transsexuality as an object of discrimination(2008)”, “Trans. Stories of  XY girls (2015)”, “Gender (R)Evolution (2017)”.

Expert in communication, with long experience in large creative agencies and in the company. Since 2018, she has been dealing with inclusive and accessible languages, through the reality she founded (Diversity & Inclusion Speaking). In 2022, she published the first essay in Italy dedicated to inclusive language (Well Said).

Ilaria is VP of Marketing for LIONS, the organisers of Cannes Lions, the International Festival of Creativity. In her role, she leads the brand strategy, marketing strategy and execution across the whole business’s portfolio of products, from the Festival to subscription products and advisory services.

Ilaria has worked in the fashion and creative industries for over 20 years and held several global leadership positions. As Marketing Director EMEA for American Denim brand Wrangler she led the brand repositioning and brand strategy in the region. As International Marketing Consultant for United Nations’ Agency International Trade Centre, she coached sustainable fashion and women-owned businesses across South America, Central and South-East Asia, Russia and Northern Africa to drive growth through effective marketing strategies that then in turn had a positive effect on local social development. More recently, she was Marketing Director of marketing effectiveness intelligence platform WARC.

She believes that creativity is the biggest driver for business growth and societal impact.  

She took her first steps in communication in 2010, first in the company and then in several advertising agencies. She has worked as a copy, strategist and creative director across the ATL and the BTL, in the field of dissemination and cultural events and as a lecturer in many educational realities, including the IED of Turin and the Scuola Holden. In recent years she has carried out, through social campaigns, issues related to gender equality and inclusive communication, being included among the Unstoppable Women of Startup Italia as one of the 1000 women who are changing our country. Her first book, published in 2022, is called “Scrittura Ribelle”, with a preface by Paolo Iabichino. Since 2023 she has been Communication Director of the newspaper La Svolta.

Born in 1968, Paolo Re is many things. Writer, author, producer and frequently musician-composer, even though he never wanted to learn to play an instrument.

He has written songs and soundtracks for both local and international projects, which have turned into hits all over the world.

He has had fun too in the world of music for kids, composing and producing songs and soundtracks for some of the most famous literary successes in the world starring mice, bats and assorted monsters.

He has worked in television and radio, taking part in some of the most celebrated and entertaining shows of the last thirty years.

He works with creatives and performers across the board, with the principal communication agencies and major brands around the world, producing and composing hundreds of jingles and sound design projects for radio and television, becoming one of the most awarded in his field.

Considered among the coolest sound directors in the 1995-2010 Milan post-production landscape, he then started his own record label, which although decidedly niche was highly successful.

One day he felt music was not enough to reach others. So he began to write for one of Italy’s best known style magazines on culture, fashion, current affairs, politics and travel. He has           been published by other no less important periodicals, and much  more that has slipped his mind… Perhaps because the best is yet to come.

One night he decided he had to move to New Zealand with his family, including dog and cat. This extraordinary adventure gave rise to a very successful book, which by turns makes you cry and laugh and even provides some useful life tips, published by a forward-looking publisher with a beautiful wife.

He holds a course of his own invention at two universities in Milan.

In July 2018 he published his second book, which was the inspiration for a theatrical show he took on tour around Italy a year later.

In September 2021 the text of the show was published.

The Beatles, Shakespeare, AC Milan of the Rocco-Rivera-Lodetti period, but also Van Basten-Gullit and Colombo and pizza: just a few of the things that make him happy.

Felice Arborea was born as Social Media Manager with a passion for video.

He joined Miyagi as partner in 2014, after some experiences in Vodafone and WPP, creating a new way of understanding communication on social by imagining hybrid teams with which to create a premium communication plan thanks to the design of premium formats such as motion and videos shot and edited live on clients such as Red Bull, Fastweb.

With the evolution and rise of new communication platforms, he has conveyed a new idea of approach to content, through which, strategy and creativity go to think before even a video production, all the content needed to cover a multi-channel communication plan and target. Each content is thought, realized and posted with a specific goal and in a specific format: for a social plan, a store, or a giant 3DOOH.

After the merger between Miyagi and Media.Monks, he took on the role of Head of Content, with the goal of continuing to innovate from a content perspective thanks in part to the support of new technologies such as artificial intelligence.

Luca Morena, Ph.D. in philosophy, is co-founder and CEO of Nextatlas, an innovative service that offers accurate analysis of emerging trends thanks to a real-time study of data from social media. Nextatlas’ clients include global brands such as Mondelez, Lavazza, Adidas, Unilever, Accenture and many more.

Nextatlas has offices in London and Turin and has won the Pitch Roulette at London’s Bloomberg Link in 2014, the NC Digital Innovation Award in 2016, the Fashion Innovation Award in 2019 and the Food Innovation Award in 2021.

Her passion for music and her interest in the world of entertainment led Giulia to a first working experience in the radio sector and then she arrived in the world of integrated communication agencies.

She currently coordinates media trends and consumer behaviours analysis activities in the Media Intelligence & Market Insight department of OMG, where she follows market developments to translate them into strategic insights for the group’s customers.

A life spent in creativity, first as a copywriter, then as creative director and finally as founder of the communication agency Mission To Heart. Author of several books and especially books different from each other: Diversamente Occupati, ca ollection published by Resistenza Umana (Guerini&Associati) born from his activity as cartoonist for L’Unità, Il Fatto Quotidiano and Il Sole 24 ORE; A child is waiting for me, published by LOG (Guerini&Associati), history of an international adoption and born from the homonymous Facebook page, currently the largest community dedicated to the theme;  #ScappaConMeaRomaNord (Albatros), a teen novel written under the pseudonym Giulio Agricola. 

Many things are said about him. The bad ones are all true.

Alice Salvalai was born in Milan and works in the music industry. Graduated in Philosophical Sciences and with a postgraduate degree in Critical Theory, she has experience as a music journalist, festival organizer, label manager, teacher of music business.

She is an expert on gender equality and DEI, with a particular focus on themes and issues concerning people with disabilities in the creative industries. From 2022 she is part of the Equaly team, and in 2023 she was selected to represent Italy as an innovator within the international Keychange project.

Giacomo Ghezzo was born professionally as a social media manager at The Big Now, and then grew as a copywriter in Hallelujah and DDB. Since 2021 he is Creative Lead in Wavemaker, and since 1987 he eats passatelli.

She worked for 15 years in the world of advertising agencies and in 2019 she formed Hella Network, the collective for inclusive communication.

@iosonogiorusso and I’m a fan of new technologies and communication languages.

At the turn of 2014 and 2015 I noticed a gap in the world of communication on social channels and I transformed myself into a Live Content Creator with the aim of improving the online storytelling of brands and people through a dynamic content and innovative products, in zero time! 

What is a Live Content Creator? It is a new hybrid professional figure between the world of direction, post-production and that of social media. A figure who is able to conceive, produce and live post-produce structured content in terms of storytelling and transition using only a smartphone.

Gio Russo Production was born in 2021, the first Live Content Creator Hub that helps brands in terms of Live Coverage, Snack Production and Training.

For 20 years he has worked in the social sector, where he has held various roles in the most important Third Sector Bodies. As an educator and pedagogist, he was also a member of the National Council of the Guarantor for Children and Adolescence.

I have positioned the esperya.com brand as a synonym for excellence in its sector, contributing with the most innovative and personal communication possible to create the case of the first Italian food and wine commerce.

During a long collaboration with Gambero Rosso I created new digital publishing formats that stood out for their success and innovative vision.

I founded and directed Dissapore.com, which with over two million daily readers is probably the most well-known digital magazine in the community of Italian food and wine lovers. I founded and directed Intravino.com, one of the best known and longest-running online publications dedicated to the world of wine.

Born in Naples, he then moved to Milan to work in the world of communication. 

He has previously worked for numerous acronyms including Pirella Göttsche Lowe, Ammirati Puris Lintas, TBWA, Publicis, first as a copywriter and later as Creative Director.

He has won numerous national and international awards, including ADCI Awards, Cannes, NY Festival, Epica, Eurobest, and participated in numerous national and international juries, including twice at the Cannes Film Festival, Film category and Promo & Activation category. Great fan of music. Indeed, passionate about great music.

Doriano Zurlo (Freelance copywriter) has a past as a graphic designer, and a dissertation on Catholic publishing whose historical part was published in Fogli, a monographic magazine of the publishing house Ares. 

He began as a copywriter in Gianfranco Marabelli’s and Enrico Bonomini’s DDB. Then he was in Armando Testa, Publicis, United, Leo Burnett, bcube and Nadler Larimer Martinelli.

he is currently an external consultant for agencies, he writes for the printed monthly Vita and for the digital magazine Lingua Italiana of the Treccani Institute. On his YouTube channel he collects videos that accompany original amateur music compositions, that is composed and performed for pure pleasure.

“Words make miracles”, published by Franco Cesati Editore, is his first book, in which he collects and deepens some of the themes proposed in the laboratories that he held, for several years, on behalf of the University of Urbino and the University of Milan.

Mario Giordano began working as Art Director in the world of agencies because of his passion for photography and visual arts in general. He moves his first steps  in Ogilvy, then BCUBE and Auge. After a long growth matured in DDB on customers such as Audi, Lamborghini, IKEA and Iliad, in 2021 he enters Wavemaker as Creative Lead.

Valentina began her creative career more than 18 years ago in Publicis Milano and then continued in BBDO, FCB Milan, Caffeina and today is Creative Director in Publicis Poke London. Graduated in Communication, plus a Master in Copywriting, she has always been passionate about advertising and gender issues.

She is a member of the board of directors of ADCI, Art Directors Club Italiano, where she deals with the Equal project, and in Italy she is co-founder of SheSays Milan, a network of women in the creative industry.

Her works have been awarded at major international awards, such as Cannes Lions. Valentina has served on several national and international juries including Cannes Lions, One Show, New York Festival and ADCI Awards. 

When she doesn’t type furiously on her Mac, she tries to keep her plants alive and plays with Matilde and Ludovica, her two daughters.

Graduated in law, then briefly ‘wannabe’ business lawyer in one of the largest Italian law firms, a passage in a public authority (Antitrust in Rome) who introduced me to my PhD in Bocconi and my years as a researcher in several European think tanks and research centers. In 2016 I founded Civetta, with which I tour the Italian schools accompanied by PhD students, consultants and professionals to do ‘education to complexity’ (sometimes we succeed!). I am CEO of Will since 2023 after dealing first with content, partnership and then revenues. I keep having a lot of fun with podcasts: every week I host Actually and I co-author the podcast Mele Marce and The Unicorn.