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Founder Bartle Bogle Hegarty


John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. 

He was a founding partner of Saatchi and Saatchi in 1970.  

He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. 

John’s creative awards are numerous. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. 

John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.

John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic’ in 2011 and his book “Hegarty on Creativity – there are no rules” was published in 2014. 

In 2014 John Co-founded The Garage Soho, an early stage investor company that believes in building brands, not just businesses. 

John has just launched a new online 8-week course, entitled The Business of Creativity, aimed to equip people with tangible tools to help win through the application of creativity.


President of Playres and founder of the School of Failure


She introduces herself like this: former volleyball player, former university professor, former vice-president of a start-up because she believes it is important to always have their failures clear. She is currently the President of Playres, a no-profit gaming start-up and founder of the School of Failure. Author of the book Failure is revolution. Because failing is good!


Honorary fellow at Collegio Carlo Alberto di Torino


Chiara Saraceno, honorary fellow at Collegio Carlo Alberto, Torino, was professor in sociology of the family first at the University of Trento then at the University of Turin. In 2006-2011 she was research professor at the Wissenschaftszentrum Berlin für Sozialforschung. In 1998-2001 she chaired the Italian Commission on poverty and social exclusion. At present she chairs the scientific committee for the evaluation of the Minimum Income scheme. Among her most recent publications, Advanced introduction to family policy, Edward Elgar 2022;  il Welfare, il Mulino 20212; Poverty in Italy (con D. Benassi e E. Morlicchio), Policy Press 2020; L’equivoco della famiglia, Laterza 2017; Mamme e papà. il Mulino 2016; Il Lavoro non basta. La povertà in Europa negli anni della crisi, Feltrinelli 2014; Coppie e famiglie. Non è questione di natura, Feltrinelli 20162. In 2005 she was nominated Grand’ufficiale della Repubblica Italiana by President Ciampi. In 2011 she was warded the status of corresponding fellow of the British Academy. She Chairs the Rete Italiana di Cultura popolare and is co-coordinator of Alliance for children and writes for the newspapers La Repubblica and La Stampa.  


Songwriter, musician, record producer, author


Manuel Agnelli is a singer-songwriter, musician, record producer and writer, best known as founder and frontman of Afterhours, Italy’s premier rock band of recent decades, which he founded in 1985.

In 1989 Manuel founded together with other ‘cultural agitators’ the Vox Pop record label, which over five years has produced ninety records with bands such as Ritmo Tribale, Africa Unite, Mau Mau, Prozac +, Casino Royale and Sottotono.

In 1998 Afterhours took part for the first time in the celebrated May Day concert  in Rome. They were to return four more times. 

In 1999 they released their album Non è per sempre, which to this day remains in Italy’s 100 greatest records of all time, compiled by Rolling Stone Italia.

At the end of summer 2000, Mondadori published Manuel Agnelli’s book entitled Il meraviglioso tubetto, which went on sale combined with a special version of their last album with several previously unreleased tracks.

In 2001 at the the Italian Music Awards he won Best Italian Producer after producing Verdena’s album Solo un grande sasso.

In 2007 Afterhours were selected to perform at the SXSW South By South West Festival, the industry’s most important event in the world, held in Austin, Texas. From here they set off on a tour that made a stop at every American major city.

The influential American publication Spin Magazine included Afterhours in their “100 Greatest Bands You’ve Never Heard Of”, a list of the best bands they considered deserved to be heard by the mainstream public.

Manuel Agnelli was one of the judges at the 10th edition of the musical talent show X-Factor, a role he covered in the two subsequent editions (2017 and 2018).

In December Manuel was appointed artistic director of Open Future, Together!, where with his band Afterhours he sang with Daniele Silvestri, Carmen Consoli, Rancore, Lous and the Yakuza, Fatoumata Diawara and Damon Albarn.

In January 2020 the duo Agnelli-D’Erasmo won the Press Award for “Best Italian Live” at the 2019 Rockol Awards for their tour An Evening With Manuel Agnelli.

In September, Afterhours took the stage at the Arena di Verona with Heroes, the first on demand live streaming concert, held to raise funds for the categories of the music sector most affected by the effects of the Covid-19 pandemic. 

In October Manuel Agnelli returned as a judge on X-Factor, after a year’s absence, for the 14th edition.

In May 2022 the documentary “Tutankhamun – The Last Exhibition”, narrated by Agnelli, had its cinema release.


Head of Consulting Services


Expert in «employee experience» and issues related to improving engagement and satisfaction of people in the workplace. She has been one of the architects of the growth of Great Place To Work from the start-up phase until today and for more than 15 years she has been dealing with employee experience, assessment, data analytics

She is a certified psychologist and coach and offers individual feedback interventions or team coaching on groups of managers, with qualitative and quantitative listening methods. Within Great Place To Work Italia, she has held various roles in the area of consulting services, with a specialization in Financial Services and Manufacturing, and on large multinational projects.

Since 2023 she has been responsible for the competence line of Consulting Services and deals with change management and strategy projects, assisting companies in improving the way people work and their work experience.

She has always been involved in issues of inclusion and empathy in companies, and has contributed to the creation of an indicator of the level of diversity and inclusiveness of the workplace, the DE&I Index, used as a benchmarking tool between organisations on gender equality issues and generational relationships.


Chef Patron Osteria Francescana


Restaurateur and entrepreneur for more than thirty years, Massimo Bottura is one of the most innovative and influential figures in the gastronomic world. In 1995 he opened the Osteria Francescana in Modena, his hometown. The restaurant’s numerous awards – the three Michelin stars in 2012 and first place in The World’s 50 Best Restaurants in 2016 and 2018 – contribute to the chef’s global reputation.

Over the years, other projects were born that today are part of the Franciscan Group: in Italy, Franceschetta 58, the Cavallino, Gucci Osteria Firenze and the guesthouse Casa Maria Luigia, and in the world, Torno Subito in Dubai and Gucci Osteria in Beverly Hills, Tokyo and Seoul. In 2016, together with his wife Lara Gilmore, he founded Food for Soul, a non-profit association aimed at combating food waste and social isolation

In recognition of his humanitarian and environmental commitment, in 2020 Bottura was appointed Goodwill Ambassador for the United Nations Environment Programme and Osteria Francescana was awarded the Michelin Green Star.


Partner & Trainer at Mindscapes


A renowned trainer of structured creative thinking in brand communications and a former advertising professional with a rich background of strategic and creative direction roles. Ravid is a recurring speaker at international marketing conferences and advertising festivals, including multiple appearances at the prestigious Cannes Lions festival.


VP Chief Creative Officer at Grey Italia


By day he is VP and Chief Creative Officer of Grey Italia; in the evening – and at night – he turns into the author and presenter of the BAR SPOT original format, an original and surprising show dedicated to advertising that stages, once a month, at the Zelig in Milan between laughter, applause and sold out.

In his creative career he has won numerous national and international awards, working for some of the most famous brands in the world, from Coca Cola to BMW, from McDonald’s to Samsung.

He is part of the Creative Board of WPP Italia and is the author, with Gino & Michele, of the book “Anche le formiche nel loro piccolo postano”, published by Baldini & Castoldi.


Co-Founder of A.L. Assistenza Legale


Cristiano Cominotto has been practicing law since 1997, he co-founded, the first online video magazine in Italy for lawyers and businesses. 

He has extensive experience both nationally and internationally in consulting on Labour Law. His work has been recognised by the Financial Times and has received numerous international awards.

Cristiano Cominotto is also part of many other organizations such as: 

  • ABA American Bar Association – Cochair of the International LEL Committee and Cochair of the International Outreach Committee 
  • The British Chamber of Commerce for Italy – Councilor and Cochair of Tax and Legal Chapter
  • IAA International Advertising Association – Director of the Italian Chapter
  • International Network of LINEE Lawyers for Employees and Executives – Cochair and Member


Lawyer and consultant


Cathy La Torre* is Lawyer and consultant, she has founded and directs the law firm Wildside Human First Milano, Bologna and Roma that follows people all over Italy thanks to the online.

She designs Diversity & Inclusion pathways for companies and public institutions, and is a business consultant on equal treatment, reputation, ESG corporate social responsibility and personal data processing. In 2019 she was awarded the Good Lobby award in Brussels as the best pro-bono lawyer in Europe, and in 2020 with the Emanuela Loi Courage award.

She published “No cause is lost” (2020) and “There are more important things” (2022) for Mondadori. She writes and produces the podcast “Inverted – stories of gay, lesbian, bisexual, trans and transvestite who have reversed the course of history” with Guglielmo Scilla, on all streaming platforms. On social media, she talks about rights and is known as @avvocathy.


Journalist and DJ


He has written books (“Discoinferno”, “Oh oh oh oh oh: i Righeira la playa and the summer 1983”), vice-directed newspapers (“Rolling Stone Italia”), conducted programs on national radio (“Planet Rock”, “Suoni & Ultrasuoni” and “Weekendance” on Radio2 Rai), created music streaming formats (TIMmusic), voice assistant’s contents (SOLO) and interviewed Daft Punk when they were twenty. 

He has a weekly podcast of “deeply wrong music” titled “The Tuesday Tapes”.


President of UNA – Aziende della Comunicazione Unite


Journalist and copywriter


He wrote for Rumore, Bassa Fedeltà, Il Mucchio, Mucchio Extra, Il Fatto Quotidiano, Rolling Stone, SentireAscoltare. For Giunti, Arcana, VoloLibero and De Agostini he has published and translated several books on music. Per Rumore he has edited four guides on cult records from the 60s to the 90s and one on musical documentaries.

He teaches communication and copywriting at the IAAD in Turin and has taught advertising writing courses at the Holden School. As a copywriter he worked for ten years in BGS/Leo Burnett, with campaigns for brands such as Fiat, Sanpaolo, Ferrero, La Stampa, 3 and others, and as freelance he has collaborated with many great Italian agencies.


CEO and CCO Serviceplan Italy


Stefania holds the position of CEO and CCO in Serviceplan Italy, part of the Serviceplan Group, the number one independent network in Europe. In her career she has won national and international awards at the Italian and European Art Directors Club, the D&AD, New York Festival, Epica, Clio and Cannes. 

She is President of ADCI, Art Directors Club Italiano and Founder of the Equal Project for gender equality and the promotion of inclusion.


CEO & Founder di YAM112003


Laura Corbetta is CEO & Founder of YAM112003. The communication company, founded in 2004, is now an independent, innovative and dynamic Italian content market, active internationally. It is a creative agency and production house (TV, video, events) specializing in the conception, production and management of integrated communication projects.

Laura is also President of Osservatorio Branded Entertainment (OBE) and Director of Fondazione Milano – Scuola Civiche. Her career in the world of communication began on television – first Fininvest, then Mediaset – where she worked for 10 years in RTI’s editorial marketing dealing with data analysis, product, promotion, scenarios, research and strategy.

Subsequently, she dedicated to strategic consulting, developing extensive skills in the digital, web and mobile sectors until the foundation of YAM112003, thus starting her entrepreneurial career.


Psychotherapist, author and communicator


He coordinates an active team in psychotherapy and research on abusive relationships and affective addictions. He’s known on social media as “positive psychology”.


Author and public speaker


Flavia Carlini was born in Naples in 1996 and currently lives in Rome. She studied international cooperation and development at La Sapienza University and then earned a master’s degree in euro-design. Passionate about writing, reading and social issues, she is actively interested in issues such as rights, gender equality, politics and geopolitics.

Through social media, such as Instagram and TikTok, Flavia disseminates information and critical knowledge on the topics of which she is an expert, sharing informative videos and writing articles in newspapers. Flavia’s main objective is to create a type of information that is accessible to people and an input to promote the recognition of collective rights and equality.

Merit of Flavia is to have greatly expanded the audience of people interested in these topics, thus breaking the so-called “bubble” and finally making the information accessible to all. With her public speaking skills and also her acting studies, Flavia often exhibits in public events and panels to share her ideas. She also worked on podcasts, television and radio shows.

Flavia Carlini has become a point of reference in the field of Italian information, especially for the Z generation. Her ability to involve young people through social media has created a space for discussion and exchange of ideas through active participation and dialogue between different generations.

Thanks to her dedication and passion for the issues she deals with, Flavia continues to work to disseminate accessible information and promote gender equality and social equality, constantly looking for new ways and platforms to reach a wider audience.


writer, performer, artist


-More than 20 years as a copywriter employed in multinational advertising companies in Milan. 

-Collaborations Rolling Stone Italia, GQ, Icon Panorama; Riders 

-He is a co-founder of Edizioni di Atlantide

He exhibited and performed at the Rada in Lugano in October 2020 

He collaborated with his art works on a column for Rolling Stone 

His works are archived by gallerist Lillo Bolzani from Milan.

Performer for different TV broadcasts and live performances, in addition to the podcast “Rock around the bar” about music heroes who have passed the threshold of common perception.


Chief Communication, Sustainability and Regional Affairs Officer - A2A


Chief Communication Officer in Large Corporates, Automotive, Telecommunications, Digital, Mobility and Energy. Today CCO and Chief Sustainability Officer of A2A, the first Italian multiutility, leader in the integration of ESG factors in corporate strategy and governance. 

From her early roles at General Motors and Ford, she developed leadership communication experiences on a global scale, producing international formats in the long term in which Telecom/TIM operated in 4 European countries, Latin America and Turkey. She led the communication of Ferrovie dello Stato Italiane and then moved to EY with the responsibility of Marketing, Brand and Communication for the Med Region.

Meanwhile she is Alumna of Stanford University’s Graduate School of Business, directed the Center for American Studies, and is adjunct Professor at Pontificia Università Gregoriana and LUISS Business School. 

Member of the Board of UPA (Users Advertising Associates), Audicom, A2A Energia.


Co-founder & Creative Director of Dr. Podcast


Raffaele Tovazzi is the first Executive Philosopher in Italy. The figure of the “Executive Philosopher” in the international context is called Chief Philosophy Officer (or CPO) and summarizes the activity of those who use humanistic knowledge as a practical tool for making communication, advice and training. In addition to being an Executive Philosopher, Raffaele Tovazzi is the co-founder and Creative Director of Dr Podcast.


Vice President Talent & Music di Paramount Global


Luca de Gennaro is Vice President Talent & Music of Paramount Global, teacher of “Programming and music synchronization in the media” at the Master In Musical Communication of the Catholic University of Milan, radio host on Radio Capital and journalist.

He was artistic curator of Milano Music Week from 2017 to 2021. His last book is “Pop Life: 1982-1986, The Five Golden Years of Music” (Rizzoli Lizard). He is the author of the podcast “Live! I was there” (One Podcast production).


Journalist and writer


Valeria Sgarella has worked for over twenty years in private radio as author and speaker, and, for five years, at MTV Italia as production assistant and author. 

She writes about music. She has published books related to the grunge movement and the city of Seattle: Andy Wood, the inventor of Grunge (Area51/Ledizioni), Beyond Nirvana (Editions of the Cat), Seattle: the city, music the stories (Odoya). She also wrote the texts for the book “Billie Eilish: the Bad Guy of Pop” (Centauria).


Head of Creative Services


He began his career in analog as part of the editorial staff at publishers Feltrinelli. From there he upended to digital, working for communication agencies: Content Writer, Digital Strategist, Head of Social and now Head of Creative Services at Wavemaker.


Communication Strategy Lead


After a number of years in research and trend analysis, Silvia moved to communication agencies, first working on digital and social strategies and then in media. At Wavemaker she handles strategic coordination with a team focused on two of the big players of the agency, orchestrating attack strategies and activations that go beyond pure media. Luxury and entertainment are the markets she follows most closely.


Chief Creative Officer


Roman by birth, Milanese by adoption, German for three years and American for one, he has worked many years in the advertising industry, both in Italy and abroad for large international communication networks, creating campaigns for big-brands such as FCA, P&G, Heineken, Netflix, Mulino Bianco, Campari, Coca-Cola, Leroy Merlin, Schweppes, Powerade, Nissan, Prime Video, Itg, Eni,  Samsung, just to name a few.

Diego started out as a copywriter in 2010 at the then Y&R, and then returned in 2023 to what is now VMLY&R. He boasts numerous awards at the principal Italian and international festivals, including Cannes shortlists and Lions.


Strategist Director

  • Chiara has been in communication since 2001, and over the years has worked prinicpally with agencies of the WPP group.

After a considerable period of time in London, focusing in particular on digital, she returned to Italy and began her career as account manager, to then become Business and Client Director.

Today handling clients and managing work teams has evolved into a totally strategic role, replacing time and budget management with research on brands, consumers and the connections created between them. Over the years, she has gained extensive experience on different types of accounts, from automotive to pharma, from luxury to food. Chiara lives in Rome with her husband, three children, dog and cat and a enormous quantity of books.


Group Creative Director


Matteo Lazzarini joined Leo Burnett as copywriter in 2007 and continued his professional career at Young&Rubicam (2010) and CasiraghiGreco& (2012). After freelancing in Toronto, he returned to Italy as Associate Creative Director at Leagas Delaney (2016). Since 2018 he has been at AKQA where he currently holds the role of Group Creative Director.


Senior Strategist


Thaina began her career at Red Bull, where she worked for over five years heading a regional field marketing team, then moved to the Brazilian office with responsibility for special marketing projects and strategic support of business plans. After moving to Italy, in 2021 she joined AKQA, where she is now Senior Strategist with the objective of fostering the best creative work through insights that connect brands and people.


Culture and Trends Manager, Youtube Shorts EMEA Lead


Adrian D. Sordi, since 2021, has been EMEA’s Head of Content and Trends Ecosystem on YouTube Shorts. Prior to this assignment, he was responsible for content and trends on TikTok, where he led the development of the ecosystem and its promotion in European markets, including Italy. 

With a deep passion for technology and a deep interest in online ecosystems and cultural dynamics, in 2017 he founded Hoopygang, a talent agency and influencer marketing leader in the Italian market.


Director of Creative Works and Creative innovation, Google EMEA


Mailine Swildens is Director of Creative Works and Creative Innovation for Google EMEA. 


This unique team works at the intersection of insights, data, content and technology. Insights analysts, creatives, strategists, creative technologists, creative business partners and producers work with Google’s biggest clients and agency partners to help build branding and marketing campaign effectiveness and excellence with Google’s products and platforms.


Mailine has spent her entire career leading teams in the international communications & digital industry. She started working at McCann Global in New York, and after an MBA at INSEAD, joined Publicis Worldwide as Director of International Development. She then became part of the founding team of FullSIX Europe. The agency grew to become a leading digital marketing pure player in Europe with a portfolio of multinational clients,  +180m euros in turnover and +1500 employees. The company was subsequently sold to Havas. 


Mailine then joined Google to start the ZOO, its iconic creative team, in Southern Europe, Middle East and Africa and grew it throughout the EMEA region, working for Google’s largest clients across all industry verticals. The ZOO changed its name globally to Creative Works in 2021. She is a frequent industry speaker at major creative and digital festivals and conferences, such as the World Wide Web Forum, Cannes, Mobile Marketing Association, IAB, The Drum, the Dubai Lynx and many others.


Creative Agency Manager - TikTok


A life spent in creative agencies as a copywriter, creative director and finally executive creative director. 15 years of sweat, tears and joy launching campaigns, winning clients and prizes, spending sleepless nights and also making a lot of mistakes. He joins TikTok in 2020 to help agencies and customers create the best creative jobs on the platform.


Actress, stand up comedian and cat lady


She started with the school play of elementary school in the role of “moss” then becoming the fixed face of the stand up of Comedy Central and finishing finalist at Italia’s Got Talent 2021. She participated in several television programs as a comedian: Sunday 5, Colorado and Le Iene. She collaborates with Serena Dandini in the show “Come on idiot”.

This year she launched her comedy podcast “Black Humor”, which peaked at number 10 on the Spotify chart. Her favorite places still are the web and the stage.


Chief Creative Officer at Accenture Song


Davide is currently working as ICEG Chief Creative Officer at Accenture Song after more than four years as Global ECD at Publicis Milan, working on brands such as Coca Cola, Nescafé and GSK. Before that he was Group Executive Creative Director at Leo Burnett on the global FCA account for the brands Fiat, Chrysler, Jeep and Dodge, both in Turin and Detroit. His work has been awarded at major international festivals including Cannes, D&AD, Clio, NY Festival, The One Show, Andy’s, LIA, Golden Drumm and Eurobest. He has served as a juror in many festivals including two editions of the Cannes Lions, D&AD, Eurobest and ADCE. Former VP of the Italian Art Directors Club, he is currently board member of UNA (the Association of Italian communication agencies). He is the creator and co-founder of IF!, Italy’s most important festival of creativity.


Pianist, record producer, composer


Dardust is Dario Faini, one of the most influential Italian pianists in the world of the new generation. His music accompanied internationally acclaimed events such as the Superbowl, the NBA All Star Game, the Apple Keynote and the Flag Handover at the Beijing 2022 Olympic Games Closing Ceremony, just to name a few. 

Author and producer of exception, he has signed many great Italian successes, boasting a handheld of over 70 platinum records and over 500 million streams.


Chief Strategy Officer Accenture Song


Forty-six years, he has already spent more than half of his life imagining himself as a brand strategy for projects ranging from advertising to design to product development to the digital experience, working with C-Suites of local and global customers in every industry, for agencies like McCann and DDB, where he’s chief strategy officer for eight years.

Among his credits: Unilever, Costa Crociere, Vodafone, Wind, Iliad, Volkswagen, Audi, Lamborghini, Intesa Sanpaolo and Isybank.

In 2018 he made the leap in consulting and shortly after he became head of the brand strategy area for all Accenture Song ICEG (Italy, Central Europe and Greece) with the challenge of reinventing how to make brand strategy in a world where technology is redefining the relationships between companies and consumers.


Head of FUSE


Ludovica is one of the few professionals in Italy with specific experience in branded entertainment  . Raised in Friends & Partners and Magnolia/Banijay as executive producer, she created one of the first Branded Content Units in the country.  Today she heads FUSE, the division of Omnicom Media Group devoted to Content & Entertainment and specialised in Music, Sport, Social Media Entertainment and Culture.

As a creative manager, she uses storytelling and creative partnerships with talent and rights holders as catalysts for attention and as the main strategic lever for brands: her passion for musical experiencences and relevant narratives is the basis of her career. With these ingredients she develops multi-platform Branded Entertainment projects focused on effectiveness, developed/built* by studying people and their passions. In her career she has worked for Samsung, Barilla, McDonald’s, VW, Google, Poste Italiane , Henkel , Lidl and many more.


Director Agency and Strategic Partnerships Google Italia


Head of Creative Works at Google


Carla is Head of Creative Works at Google in Italy, leading a multidisciplinary team of inspiring talents that take the most of creativity, tech and media developing long lasting relationships with clients and partners and increasing their business.

Originally from Argentina, Carla brings more than 19 years of creative industry experience working with global top leading brands. She began her career in Wunderman, then she joined Young & Rubicam and finally  Gruppo Roncaglia where she pushed the teams to create innovative campaigns that allowed brands to create unique experiences for their customers. She has been a jury member in various national and international awards such as Cannes Lions, eurobest, New York Festivals, ADCI Awards and others. She is part of iF! Italians Festival committee, Italy’s most important festival of creativity.


Executive Board Member of Italian Art Directors Club and IF Italians Festival


Born in Italy with multi-cultural background, Jack has 20 years of experience among large communication groups, consultancy and PR agencies, till the role of Strategy and Chief Creative Officer. He’s also Executive Board Member of Italian Art Directors Club and IF Italians Festival, and Coordinator of the Master in Creative Direction at the IED – Istituto Europeo di Design. 


Already juror in Cannes, New York, South Korea, Italy, he has been recognized with over 80 Italian and international awards, including Grand Prix ADC*E and ADCI, New York Festivals and D&Ad Yellow Pencil. He brought his students to the stage of Cannes, winning – for the very first time ever – the Cannes Future Lions award, and to the tracks of Tokyo 2020 Olympic Games with a leg specifically designed for Martina Caironi. Finally, he helped organizing the music and TV show Battiti Live, the most shared event in the Italian summer 2022.

Jack’s first concert was an Elton John’s on, in 1993.

He loves David Bowie, Pearl Jam, Red Hot Chilly Peppers and Linkin Park.

He hates stereotypes.


President & Chief Creative Officer - Ogilvy Italia ADCI Vice President Member of WPP Creative Board


After working as assistant sound engineer, he graduated in 1966 in art direction and began working for Y&R, then D’Adda, Lorenzini, Vigorelli and later from 2000 in DDB, DLVBBDO and Armando Testa as Creative Director. In 2009 he moved to New York as Global Creative Director for Jaguar and other luxury brands of the Havas Group. Two years later, he returned to Italy as ECD of Ogilvy & Mather Advertising and in 2013 he was appointed Chief Creative Officer of Ogilvy Italia. In 2022 he was also made President of the agency. His portfolio boasts national and international awards, including Cannes Lions, Grand Prix at ADCI, New York Festivals, Clio, D&AD, D&AD, LIA and OneShow.


During his career he has written about art, taught advertising and worked with the Triennale di Milano. In 2005 he took up a career as an artist. Today his works are exhibited in contemporary art galleries in Milan, Paris and New York. In 2018 he published his first volume of art, “Humanscape”.


CEO DENTSU CREATIVE Southern Europe, MENA & Turkey


Born in Milan in 1973, Emanuele Nenna has been involved in communication since 1995. Born as a copywriter, he became CEO and partner of several international agencies, before founding Now Available with two partners in 2008. It was the first Italian agency of “neutral advertising”, and in 2014 it became The Big Now, with offices in Milan, Rome and Accra. In 2018, The Big Now joined the Dentsu Aegis Group, where Nenna is a member of the Dentsu Italy EXEC Committee.

Since the official launch of DENTSU CREATIVE globally in June 2022, Nenna has been CEO and President of DENTSU CREATIVE Italy, the creative agency with over 250 talents and professionals spanning all creative disciplines. He is past – president of UNA, United Communication Companies, TED speaker, lecturer at NABA, IED and Politecnico di Milano and is also author of “Creative 4Cast. A new solution for the future of advertising” (LID Publishing, London, 2013).

In May 2023, Emanuele was appointed CEO of DENTSU CREATIVE’s SEMENAT (Southern Europe, MENA & Turkey) cluster.


General Manager and Co-founder of IF!


Alessandra is an university professor in Event Management for the Mimec Masters course at Bocconi University and consultant for marketing, communication and events production.

She has twenty years’ experience in the design and production of online and offline campaigns. She has worked with leading brands investing in communication and with the major ad agencies.

General Manager and Co-founder of IF!, Alessandra is a member of the board of ADCI Servizi and works with both profit and non-profit organisations.


Multi-instrumentalist, member of Casino Royale and sound designer


Keyboards, synths and piano in EUF


Piano study with exams at the G. Verdi Conservatory in Milan




Marianna Ghirlanda joined the BBDO group in September 2018, as CEO of DLVBBDO and Proximity Italia after a long experience in Google. Since 2011 she has been Head of Creative Partnerships in Google Italy where she has been responsible for relations with creative agencies for special projects. After graduating in architecture with specialization in ergonomics and a master’s degree in marketing, she began her working experience as a designer. In 2001 she approached the world of communication working for ten years in creative agencies in Italy, the Netherlands and the United Kingdom.